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Seven Deadly Nonprofit Marketing Budget Sins: Part Two

In part one of this series, we introduced a few of the deadly sins nonprofits (and those who support and influence them) commit in regard to their marketing, fundraising and communications budgets. As anyone who works in the sector knows, nonprofit budget decisionmaking is complex. Even the most sophisticated, well-intentioned organizations make mistakes due to pressure or […]

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Understanding Media Audits

Is your changemaking organization interested in securing a regular stream of high-quality media coverage? If so, thinking up a creative pitch that positions your work as newsworthy is not the first step, nor is building a list of reporters to reach out to. Before you even consider your angles, you need to conduct a thorough media […]

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How to Identify Your Organization’s REAL Differentiating Factor

What makes your organization unique? This can be a difficult question for many leaders to answer, or at least to answer in a compelling way that drives their stakeholders to take action. But no matter what field you’re in, differentiating yourself from your competition is essential to your success. In order to stand out from […]

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Failure to Launch and a Launch from Failure

Take a moment to think about what would happen if you completely and utterly failed. Now raise the stakes. What is the worst thing this failure could do to your career, your financial situation and your family? From 2011 to 2013, I lived with these very thoughts, in a constant state of fear. My brother […]

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How Do You Launch a Pro Bono Program?

When Prosper Strategies became a B Corp earlier this year, we knew we wanted to show our commitment to using business as a force for good by launching a formal pro bono program. Our firm has done pro bono work since the very beginning, and we’ve had the chance to use our marketing and PR […]

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