Allison Pataki is the two-time New York Times’ bestselling author of The Traitor’s Wife​ and ​The Accidental Empress. The leading ladies who take center stage in Allison’s books – Peggy Arnold during the Revolutionary War, and Empress Sisi, of the Austro-Hungarian Empire –  were pivotal during their time and have, along with so many other notable women, largely been written out of history.

Challenge

Allison Pataki and Prosper Strategies began our partnership prior to the launch her first book, The Traitor’s Wife. It’s no secret the publishing industry is dramatically changing and Allison wanted to stay ahead of the curve to position herself as an expert on women in history as she built her career as an author. She wasn’t looking for a typical book publicist. Allison wanted a firm that would take a strategic approach to helping her develop her personal brand and that would think outside of the box about media relations and social media.

Approach

Prosper Strategies’ extensive experience in growing individual and corporate brands was exactly what Allison was looking for – no playbook here. We took an innovative approach to exploring media angles that would allow Allison to comment on modern issues through her lens as an author of historical fiction. We leveraged her extensive research into the Revolutionary War and the Austro-Hungarian Empire to draw ties between her expertise and timely news topics, such as fashion then and now, treason in the digital age compared to treason during the Revolutionary War, modern day royals versus Imperials, and historical figures who paved the way for women today to Lean In.

In support of her second book, The Accidental Empress, Prosper Strategies also assisted Allison with regular social media community management in an effort to build an engaged community of booklovers and fans on Facebook and Twitter.

Results

Through two book launches, Allison has appeared on the TODAY Show, Fox & Friends, Morning Joe and Wall Street Journal Live, among many more. She has also been covered by Forbes Women, Huffington Post, USA Today and numerous others. Over the course of a six-month social media campaign in support of book number two, her Facebook following grew by more than 200% and her Twitter following increased by 400%. Both The Traitor’s Wife and The Accidental Empress landed on The New York Times’ bestsellers list.

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