SOCENTcmblog

Why Today’s Changemaking Companies Are Tomorrow’s Market Leaders

When we launched Prosper Strategies back in 2012, we made a very deliberate decision to work exclusively with changemaking organizations. For us, this included (and still includes) two specific types of clients: nonprofit organizations and for-profit social impact companies. Most of the people we talked in those early days understood the nonprofit component of the […]

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Could Better Crisis Communication Save a Social Enterprise Like THINX?

What happens when it becomes clear that a social enterprise’s mission and messaging are totally misaligned with its management? What happens, at least if you’re the purportedly pro-feminist period-proof underwear company THINX, is that all Hell breaks loose. Last month, THINX co-founder Miki Agrawal stepped down from her role as the company’s CEO amid a […]

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Is your social enterprise marketing strategy missing the potential of social media?

Although social media may seem like a nice-to-have, strategic social media interactions have proven their ROI across industries. As a social enterprise leader, you know you need to grow your company’s bottom line to increase your impact. But have you considered the role social media can play in that bottom line growth? Are you truly […]

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Understanding Media Audits

Is your changemaking organization interested in securing a regular stream of high-quality media coverage? If so, thinking up a creative pitch that positions your work as newsworthy is not the first step, nor is building a list of reporters to reach out to. Before you even consider your angles, you need to conduct a thorough media […]

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