Strategic Planning

Almost anyone can execute on tactics. Our real strength lies in our ability to build smart marketing and communications strategies that position our clients for measurable growth. As part of our 4-D Approach, we embark on an ambitious strategic planning process that utilizes primary and secondary research, deep market and customer insights and creative thinking. It’s during this Design phase where we engineer a marketing plan for your success that draws on the right mix of tactics to raise awareness of your brand, drive engagement and convert more leads.

All of this is supported by a messaging framework and a detailed calendar that outlines quarterly communication themes, inbound marketing campaign tactics such as media relations, social media community management, blogging, content development and other marketing activities we will use to help you reach your goals. And the strategic thinking doesn’t stop when the plan is complete. We’re continually strategizing every minute of every day as we work to bring our ideas to life.

Some of the goals we’ve helped clients meet through smart strategy include:
  • Increasing web traffic by over 500 percent in one year and nurturing 533 inbound leads to customers (previous sales were all achieved through outbound)
  • Becoming a New York Time’s bestselling author
  • Changing the conversation surrounding long-term unemployment
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