Resource: Marketing Goal Planning Framework
Every marketing goal you set should align with a strategic, organization-wide goal.
Use this framework to guide a brainstorm with key team leaders and identify how marketing can serve each of your organization’s goals.
In this resource, we share an example of an organization that identified marketing goals and objectives that clearly aligned with their organizational goals.
We also outline how to score your goals to help you prioritize objectives in your year-long marketing strategy.