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What We Learned From Talking With 20 Nonprofit Marketers About Their Nonprofit Brand Challenges

A few weeks ago, Prosper Strategies hosted a Roundtable Dinner on The Role of Brand in the Nonprofit Sector. Twenty-plus nonprofit marketing and communications professionals from a diverse range of nonprofit organizations across Chicagoland attended and discussed nonprofit brand challenges and opportunities they’ve encountered throughout their careers. Our panel included Phil Zepeda from the Robert […]

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Four Takeaways From the Giving USA 2018 Report for Nonprofit Marketers and Communicators

Charitable giving in the United States is stronger than ever before. Has your nonprofit felt the effects? If you haven’t yet taken a look at the results of Giving USA 2018: The Annual Report on Philanthropy, we’re here to break down what the findings mean for nonprofit marketers and communicators like yourself. You may know […]

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How to Choose the Right Inbound Marketing Tool for Your Nonprofit

Nonprofits and for-profit companies use marketing, especially inbound marketing, a little differently. B2B or consumer-focused companies may employ inbound marketing tactics to encourage potential customers to buy a product or service. As a nonprofit, your primary goals are likely educating your audience (while also encouraging them to opt in to learn more about your organization) […]