What We Do:
Change the conversation with effective content.
When it is used effectively, content serves as a top driver of web traffic, a powerful source of new contacts, and a tool for helping your stakeholders better understand your organization and its mission. Strong content can also inspire your stakeholders to take action – from making a donation, to signing up to use your programs or services, to volunteering and voicing their support for your cause.
At Prosper Strategies, we work with you to deeply understand your sub-sector, organization, and areas of focus. Then, we create high-quality content to draw your target stakeholders to your website and organization, educate them about what you do and why it matters and nurture them toward the actions that matter most for your nonprofit. Content formats evolve constantly (and so do we). We work regularly on content like:
- Blog posts
- Web copy
- Case studies
- …and more
We only work with nonprofits, so we approach every content development project with a focus on storytelling and illustrating impact.
Each piece of content we develop is aligned with a broader strategy and created with a specific goal in mind.
While a blog post or web page might be drafted to help you gain visibility in search engines and attract targeted traffic, a whitepaper might be created to educate your donors about a key issue related to your cause with the goal of turning them into advocates. A case study might be developed to illustrate your impact on a specific population, while a brochure might be designed to help potential clients make a final decision about using your programs and services. It’s all about finding the right formats, topics and messages for your target stakeholders at each phase in their relationship with your organization and staying consistent with your key messages.
When you work with Prosper Strategies on content, we make it our first priority to understand your target stakeholders so we can create smart content that they find valuable regardless of where they are on their journey – so valuable, they raise their “virtual” hand by filling out a form to say they want to download what you have to offer and continue to hear from you. From here, we establish ongoing communication through email and social nurturing that becomes more targeted as contacts interact with your brand.
Our expert writing and content conversion strategies combine the art and the science necessary to deliver real results for your nonprofit.
Working with the Prosper Strategies team was an incredible opportunity for Rebuilding Exchange. It gave us a chance to dive into our mission and impact, and think about how to tell our story to folks who don't think about waste diversion every day...We view [our work together as] a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message.