What We Do:
Strategy

Build your nonprofit’s brand, clarify your message and develop a marketing plan that drives your mission forward.

Our strategists can help your nonprofit navigate complex challenges and come out of the process with smart marketing and communications solutions. We bring deep social sector expertise to every engagement – no force fitting corporate strategies to work in a nonprofit context here. 

Nonprofits work with our strategy practice through three different avenues:

Marketing Audits

Understand what’s working about your current approach to brand and marketing and where you need to focus on improving most.

We conduct the following types of audits:
  • Organization Audit
  • Ecosystem Audit
  • Stakeholder Audit
  • Marketing Audit
  • Messaging Audit
  • Media Audit
  • Rebrand Exploration
  • Donor Audit / Identification
  • Social Audit
  • Goals and Measurement Audit
  • Budget Audit and Development

Brand Strategy

Rebrand your organization to align with its mission, refresh your identity, or clarify your messaging so your stakeholders can better understand what you stand for and why it matters.

Marketing Strategy

Build a marketing plan for your entire organization or for a specific campaign or program, and measure its impact on your goals and mission.

Your Nonprofit Can Master Marketing

Our strategy practice centers around a proprietary model we developed based on work with hundreds of nonprofits, the Nonprofit Marketing Mastery Curve. The model decodes the relationship between marketing and mission advancement, and details the six areas nonprofits must master to maximize the impact of marketing. It also shows the stages most nonprofits go through on their path to marketing mastery. We’ll help you understand where your nonprofit is already ahead of the curve, and where you need to focus on improving most. Then, we’ll build the plans and strategies to help you get there.

The Nonprofit Marketing Mastery Curve

Strategy Success Story

  • Having just completed an extensive 18 month rebranding initiative, I couldn’t be more thrilled to recommend Prosper to agencies looking for quality, forward-thinking results. We found the entire team to be intuitive and extremely thorough in their efforts to understand our work and vision. Throughout the entire process they gained our trust and presented insightful copy, artwork and comprehensive roll out plans that impressed not only our staff, but our board of directors. We went into our new brand launch 100% confident with the results of their collective hard work and have received glowing reviews from our stakeholders. Prosper was the exact match we needed to confidently rebrand after 43 years.

    Stephanie Piccirilli
    Stephanie Piccirilli

Interested in partnering with us on a strategy project? Get in touch.