What We Do:
Strategic Planning

What are your biggest challenges and most audacious goals?

How can marketing and PR advance your mission and grow your bottom line so you can create more positive impact? These are the questions we aim to answer through strategic planning.

Before we embark on this process, we commonly hear things from our clients like:

  • We need to raise awareness of the great work we’re doing

  • We need to better measure our marketing performance against goals so we can budget and spend smarter

  • Our impact doesn’t come through in our marketing efforts

  • Our competitors are so much more well-known and visible than we are

  • We need to reach more donors, volunteers, people in need of our services

  • We need to drive more leads

  • We need to be able to measure the impact of marketing

  • We’d like to be known as the thought leaders we are

  • Our messaging is complicated or unclear

Do any of these ring true of your organization?

Strategy Spurs Success.


To get to the heart of your unique challenges and opportunities, we leverage our 4-D Approach™, designed specifically for nonprofits and social enterprises. This allows us to develop a strategy specific to helping your organization meet its mission and goals with the support of marketing and PR.


Whether you’re working with Prosper on all of your marketing efforts, on specific tactics and strategies or through Changemaker Marketing Lab, strategic planning will be one of the first things we do together, and the strategy we develop will guide all of our efforts. Some of the many goals we’e helped our clients achieve through strategy include:

– Increasing web traffic by over 500 percent in one year and nurturing 533 inbound leads to customers (previous sales were all achieved through outbound)

– Becoming a New York Times bestselling author

– Changing the conversation surrounding long-term unemployment


– Determining the impact of various marketing tactics in order to optimize marketing budget

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Ready to get to work?

So are we. Let’s discuss your goals and what we can do to help you get there.