The Nonprofit Marketing Manifesto
It's time to start a nonprofit marketing revolution. Are you ready?
For far too long, the nonprofit sector has thought far too small when it comes to marketing, and it’s easy to see why.
After all, the Merriam-Webster dictionary defines marketing as “the act or process of selling or purchasing in a market.”
Definitions like these lead the uninitiated to declare that marketing is an irrelevant practice for nonprofit organizations where the focus is on social change, not sales. As a result, many nonprofits ignore marketing altogether, or treat it simply as a tool for raising awareness and raising funds.
But in reality, marketing can do so much more for your nonprofit. It can play a role in every goal you set in your strategic plan and every aspect of your mission you hope to advance, from advocating for policy change to building partnerships.
It’s time for a nonprofit marketing revolution, and the Nonprofit Marketing Manifesto is your call to action.
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