Nonprofit Marketing Strategy for Organizations Ready to Scale Their Impact
Your nonprofit cannot achieve its full potential without a marketing strategy that is aligned with your strategic plan and grounded in what your stakeholders need.
Prosper Strategies builds nonprofit marketing strategies, communications plans, campaign strategies, and messaging platforms that help organizations clarify their message, deepen relationships, and turn communications into measurable progress.
Our marketing and communications strategy services
Most marketing and communications strategy engagements take one of three forms, depending on the scope of your goals and the kind of change your organization needs to create.
Marketing and communications strategy
Create a comprehensive plan for your entire marketing and communications function, including objectives, tactics, audiences, channels, calendar, budget, responsibilities, and a measurable OKR dashboard.
Focused strategy for major moments
Build a focused plan for a campaign, program launch, capital campaign, CEO announcement, crisis response, public stance, or other communications priority that needs clarity and coordination.
Messaging strategy and platforms
Develop a messaging platform that communicates what your stakeholders most need to know, segments messages by audience, and helps your team communicate consistently using strength-based practices.
In addition to the marketing and communications strategy work above, Prosper Strategies also has extensive experience in nonprofit brand strategy and messaging.
Explore Brand Strategy and MessagingHow our nonprofit marketing and communications strategy process works
Our process moves through three phases: People, Strategy, and Progress. The goal is to build a plan that is stakeholder-informed, easy to follow, and practical enough to implement.
People
We begin with stakeholder research to understand how your audiences perceive and are affected by your communications. We also assess your current marketing, communications, metrics, and ecosystem to uncover opportunities to improve and differentiate.
Strategy
We facilitate workshops with your team to develop the key elements of your strategy, including objectives, tactics, calendars, and messaging. Then we bring everything together into a clear strategy document or messaging guide.
Progress
We help your team build the systems to bring the plan to life, including key results, owners, budgets, dashboards, activity plans, and meeting cadences. For messaging projects, we can also support teamwide training and adoption.
A clear, actionable, stakeholder-informed plan your team can actually implement
At the conclusion of a successful marketing planning engagement, your organization will have the strategy, tools, and accountability systems needed to bring your marketing and communications priorities to life.
- ✓Marketing and communications pillars
- ✓Objectives and key results
- ✓Tactical plans and channel recommendations
- ✓Marketing calendar and budget
- ✓Messaging platform and audience-specific messages
- ✓OKR dashboard and accountability structure
- ✓Team activity plans and implementation cadence
- ✓Training support for messaging and strength-based communications
Contact Us | Start Your Nonprofit Marketing or Brand Project
Ready to learn more about partnering with Prosper Strategies for your nonprofit marketing, communications, branding or messaging strategy needs? Get in touch by filling out the form below.
"*" indicates required fields