changemakersmarketingblog

How to Secure Nonprofit PR Coverage

Some nonprofit organizations struggle to secure media coverage while other, similar organizations seem to scoop it all up. Why is that? Often, it all comes down to how an organization is presenting itself in its messaging to the general public, across marketing materials and directly to reporters. At Prosper Strategies, we excel in securing media […]

The 6 Essential Elements of Effective Education Brands

Does your education organization have a marketing strategy? All effective education brands should. But according to a Hanover Research survey, only 60 percent of higher education marketing administrators said they were working from a brand strategy. No matter who uses your company’s services — teachers, parents, students or school leaders — reaching them with the right […]

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How to Integrate Your Nonprofit Fundraising Plan With Your Marketing Plan

Recently, we’ve been working with more and more marketing directors who are also responsible for fundraising. It makes sense: successful marketing plans are those that are tied closely to nonprofit fundraising plans. Whether or not your responsibilities span both marketing and fundraising, integrating your nonprofit fundraising plan and your marketing plan leads to the best results. […]

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