Prosper Strategies’ 4-D Approach™ is designed to deliver
measurable results for nonprofit organizations.
Here’s how it works:
What sets your organization apart from others? What are your strongest assets? Who are your stakeholders and what is it about your organization that gets them excited? How can you best make a case for supporting your organization? Through a variety of qualitative and quantitative research techniques, we’ll answer questions like these that are critical for setting your nonprofit up for marketing success.
During our Design phase, we explore the most effective ways to advance your nonprofit’s goals with marketing and communications, while taking what we learned during Discovery into account. This phase can involve the development of an overarching marketing and communications plan for your organization, a new brand messaging strategy, a campaign plan, or other type of strategy. We aim to align every strategic deliverable we develop with your organization’s strategic plan.
The Drive phase puts your plan into motion with tactics that move the needle toward growth and measurable results. Whether your goal is to raise awareness, engage target audiences or incite a particular action, we’ll draw on our nonprofit expertise to deliver. Depending on your needs, we may assume full responsibility for implementing your marketing plans, serving as your outsourced marketing department, or we may fill specific gaps on your existing team.
We’re committed to measuring the impact of marketing and communications on your mission and your bottom line–this is what our ongoing Deliver phase is all about. That’s why we set benchmarks based on sub-sector standards, develop custom reporting for each one of our client campaigns and review our results with you often. We value the transparency data provides and use it to guide the ongoing evolution of our strategies.