Changemaker Marketing Lab is a six-month intensive marketing consulting program designed to help your nonprofit or social enterprise establish a powerful brand message, build an effective, achievable marketing plan and put it into action.
Let's face it.
Your cause isn't going to sell itself, no matter how compelling and important it may be. Just like traditional companies, nonprofits and social enterprises need smart, strategic marketing to grow.
But in reality, many changemaking organization don't give marketing the time, attention or strategic thought it deserves. If your organization is like many of the small and emerging social enterprises we know, one of these scenarios probably sounds familiar:
Scenario A: Too Many Hats
At your organization, marketing is just one of many hats worn by someone with several other important responsibilities, such as development, operations or HR. It's tough to make marketing a priority when you're doing the jobs of three other people.
Scenario B: Too Much to Do, Not Enough Time (or Strategy)
Your marketing team is small--it's just you, and maybe, if you're lucky a handful of others. You're constantly being pulled in several different directions--plan an event! develop a brochure! test out that new feature on Facebook!--and finding time to evaluate what's actually working and developing a plan that would help you operate more strategically feels next to impossible.
If one of these situations sounds like your reality, Changemaker Marketing Lab is for you. Give us your energy and creativity for the next six months, and we'll totally transform your organization's approach to marketing.
You'll walk away from Changemaker Marketing Lab with:
A compelling brand and messaging strategy
An effective, measurable marketing plan
The tools and training you need to put it into action
What Clients Are Saying:
We’re extremely fortunate to have Prosper Strategies as our communications partner. Thanks to their media outreach efforts, the team at Prosper helped put Challenge Detroit on the map and their ongoing efforts ensure donors, supporters, the Detroit community and well beyond know who we are and our commitment to bringing together a diverse group of leaders to make a positive impact in Detroit and the region.
There are firms that excel in marketing and strategy, and then there is Prosper Strategies, a team that blows everyone else away. With Lindsay, Alyssa and the whole Prosper team, your business gets a partnership that will allow you to grow, act, and thrive. Prosper Strategies will be your dedicated and tireless partner every step of the way-- from tailoring a unique and smart marketing plan, to executing on strategy, to delivering best-case scenario results that meet and exceed your goals. I partnered with Prosper Strategies on my first book campaign, and with their help, my novel debuted on the NY Times Bestseller List. I would not want to work with anyone but Prosper Strategies.
Nonprofit HR enjoys working with marketing professionals that listen and understand their clients' needs. Prosper Strategies is not just our marketing partner, but we consider them to be a strategic team that gets how we work. Prosper Strategies offers sound marketing counsel and guidance that is forward thinking and very much in line with how we need to approach the industry we serve.
Here's how it works:
Meet your match
When you sign on for Changemaker Marketing Lab, you'll be matched with your two marketing coaches, all expert consultants at Prosper Strategies. Our consultants have diverse experience in areas such as media relations, social media and content marketing, and in sectors ranging from education to healthcare to tech. We'll match you with the duo best aligned with your organization.
Month One: DISCOVER Your Brand and Messaging Strategy
In the first month of Changemaker Marketing Lab, our coaches will meet with your team biweekly and take you through a series of creative exercises to build or refine your organization's mission, vision, values, point of difference, key messages and stakeholder profiles. These elements are the foundation of effective marketing. Even if you already have some or all of these elements in place, it's crucial to re-evaluate and vet them to ensure they're truly resonant with your targets before we move into building your marketing plan. You might be surprised what you learn! At the end of Month One, you'll receive your first Changemaker Marketing Lab deliverable: a Brand Messaging Platform outlining the key elements of your organization's messaging.
For our 2018 Changemaker Marketing Lab Grant, we'll be gifting this portion of our program to two awesome nonprofit organizations or social enterprise companies at no cost. Interested in a messaging strategy or refresh? See below for details and to apply for our Changemaker Marketing Lab Grant!
Month Two: DESIGN an Actionable Marketing Plan
With Your Brand and Messaging Strategy firmly in place, we'll jump into developing an effective Marketing Plan for your organization. You'll meet with your coaches bi-weekly to discuss your goals and objectives, brainstorm big creative ideas, assess internal marketing capabilities and uncover opportunities for growth. All month, your coaches will be working behind-the-scenes to build a marketing plan that will empower your organization to achieve its goals.
Unlike other marketing plans, ours are grounded in the realities of the nonprofit and social impact sectors. We know that your time and resources are limited, so we built a Priority Planning framework that's focused on identifying exactly which marketing activities have the greatest potential to impact your goals. Clients have told us that this framework is the very thing that transformed marketing from an activity that "always got pushed to the backburner" to "the most exciting and fulfilling part of my day."
Month Three: DRIVE Your Marketing Plan into Action With the Technology and Training You Need to Succeed
Whether you have a marketing team of one or an entire department, there's a good chance you don't have all the skills, knowledge and internal competencies required to execute on your marketing plan. In month three of Changemaker Marketing Lab, you'll meet with your coaches weekly for training and education sessions that will help you learn the skills that are crucial to your marketing plan's success. Your coaches will custom-tailor training sessions to your organization based on the tactics laid out in your marketing plan and the gaps on your team. We can cover everything from how to pitch the media to how to leverage hypertargeted social media ads to drive sales and donations.
Months Four - Six : DELIVER Marketing Results With Us By Your Side
At the end of Month Three, you'll be ready to fire up your marketing and turn your plans into reality, and we'll be by your side to ensure you get off to a smooth start. We'll continue to meet with your team monthly during months four through six. We'll answer questions that come up as a result of your day-to-day work, review metrics with you and identify ways to continue to optimize your marketing efforts. By the end of month six, you'll already be delivering measurable marketing results, and the best part? You'll have the strategy, tools and technologies in place to continue growing your impact.
Are You Ready to Invest In Growing Your Impact AND Your Bottom Line?
There are Two Ways to Participate in Changemaker Marketing Lab:
Frequently Asked Questions About Our CML Grant Program
Our Changemaker Marketing Lab Grant is for nonprofits and social enterprises that want to make the most of their marketing and communications with an effective messaging strategy.
Each Changemaker Marketing Lab Grant recipient will receive 4 one-on-one coaching and creative sessions with our team to build your Brand Messaging Platform. This will include the development or refresh of your mission statement, vision statement, values, point of difference statement, stakeholder profiles and key messages.
Applications for the 2018 Changemaker Marketing Lab Grant will be open until October 20, 2017, at 11:59 pm CST, and finalists will be announced shortly thereafter. The Prosper team will be conducting phone interviews with finalists the week of November 6th and the winners will be announced the week of November 28th. The Changemaker Marketing Lab Grant projects will kick off in early 2018.
We’ll meet remotely and set up a screenshare to guide your team through work sessions. We’ll also collaborate through our online project management portal Teamwork between meetings.
As a certified B Corp, we believe that our company has a responsibility to pursue profit and purpose. This grant is our chance to give our time and talents to a deserving organization through pro bono work. It’s just the right thing to do.
For our Changemaker Marketing Lab Grant program, we will have four meetings with your team, scheduled every other week over the course of 8 weeks.
Sometimes, we work with just one person—often a marketing director or a founder. Other times, we work with a marketing team, or a few people in marketing roles and a few people in leadership or development. We limit our working sessions to 5 people total and we require all participating individuals to attend every meeting with Prosper.
If you already have a brand messaging strategy, our Changemaker Marketing Lab Grant program is not for you! Feel free to reach out to us if you’d like to learn more about our other services.
Grant applicants will be selected based on the following criteria:
Talk to us! We’re more than happy to answer any additional questions you might have.