As an entrepreneur, you know you have a great product or service. But how can you spread the word and kick your business into high gear? At Mosher Mullen Strategies, we know there are four critical areas that impact business growth: building credibility, successfully breaking into new markets, rising above the competition and effectively managing growth.
These four areas all have one thing in common – communication is key. Let’s take a look:
Building Credibility
Entrepreneurs who are looking to raise investment, attract customers and become industry leaders need to build credibility and share a track record of success. This can be achieved through testimonials and success stories that lend themselves well to media stories and also give your company third-party validation. I always say, your story is best told through the eyes of your satisfied customers. Securing awards and speaking opportunities are also a great way to build credibility.
Breaking Into New Markets
Another instance where communications plays a pivotal role is when companies are introducing new products or services or breaking into new markets. For example, one of our current clients is the market leader in their industry and is looking to leverage that success to break into the corporate and government sectors. Telling the story of their success in their current market is a great way to get the attention of these new audiences.
Getting Ahead of the Competition
Copycats exist in every industry. What often determines the winners from the losers? Good communications. When you have a close competitor you have to move quickly to effectively communicate your company’s unique differentiators and your market value. Creating buzz and generating awareness is critical. A good communications firm helps you hone the ideas that set you apart from the competition and then makes that the backbone of your story.
Managing Growth
Exponential growth is a good thing, but appropriately managing it from a communications perspective is a challenge for any business. Internal communications are essential to ensure your current employees understand your growth trajectory and where they fit in to the broader picture. External communications play an important role in defining your company culture and helping you attract talent.
So what’s your communications challenge?
