I’d like to join the course, but I don’t have the money.

If your nonprofit’s budget is tight, we know that finding the funds to invest in this course might be a challenge. Our suggestion is this: if you only invest in one marketing expense this year, make it an investment that will set you up for future success. Don’t invest your money in ads, direct mail, capital campaigns or anything else until you have a strategy that underpins them.

Yes, you could build a strategy on your own. But your time also has a cost, and we’re big proponents of doing things right the first time. When you’re ready or able to invest in getting clear on your nonprofit marketing strategy, find a professional you trust and a supportive community or a course that resonates with you, even if it isn’t this one. This is an important investment that will determine your nonprofit’s trajectory for years to come.