Does it make sense to join if we already have a marketing plan?

Marketing planning is only one element of Changemaker Marketing Lab Online. We’ll also spend several modules building your brand and messaging strategy (key messages, positioning statement, mission, vision etc.) and developing the skills, tools and approaches necessary to execute effectively as a nonprofit marketer.

Even if your marketing plan is already set, you’ll still learn a ton. And we have yet to see a nonprofit marketing plan that couldn’t use at least a little refinement, so you can always spend your time during the course’s planning modules analyzing and polishing your plan rather than developing it from scratch.