Why Marketing and Fundraising are Not the Same

Marketing and communications are mission critical.  They’re the forces that help people understand what your nonprofit does, why it matters, and how they can get involved. Effective marketing and [...]

You may be familiar with our article, Why We May Not Respond to Your Nonprofit’s RFP. I want to address this topic specifically as it relates to strategic planning request for proposals. In [...]

Creating a successful marketing, fundraising, program or strategic plan for your nonprofit organization goes far beyond the creation of the deliverable itself. The development process is as [...]

Pillars and OKRs are the two most powerful elements at the heart of every nonprofit strategic plan, marketing plan and fundraising plan we develop. Together, they help organizations focus their [...]

A nonprofit theory of change and logic model are two distinctly different tools that work together, yet are often confused.

Authentic, effective stakeholder engagement begins with getting super clear about who your organization’s stakeholders are, and then working to understand how interested and accessible they are [...]

We must find ways to encourage constant, ongoing feedback from the people and communities we serve. Then, we must be agile enough to respond.

We've focused Rule #4 on providing clear guidance on how to make decisions in the midst of a strategic process that deeply and authentically engages your nonprofit's wide range of stakeholders, [...]

Collaboration is a big buzzword in the nonprofit sector, but when it comes to this rule, we're talking about something deeper than a practice where those in positions of power make cursory, [...]

Our organization commits to holding itself accountable first and foremost to our so-called “beneficiaries”: the people and communities who are reached by our programs and services, and those most [...]