The debate over the value of social media to businesses small and large has waged on for years. Those who love it say it’s an effective way to increase exposure and build brand loyalty. Those who don’t believe the hype think it’s a waste of time and resources at best. Whichever side of the aisle you find yourself, this much is true: social media isn’t going anywhere.
Photo by Jason Howie
Why its important
With 72% of all internet users active now on social media, businesses have the unique opportunity to communicate directly with their target audience through a multitude of different platforms. Here are a few benefits of keeping your brand active on social media:
1. Positioning
Posting original and compelling industry-related content in the form of blogs, Facebook updates and tweets on a regular basis showcases a company’s expertise in your specific field. By doing this on a regular basis, you can establish a sense of trust with followers, who will then look to you when they have industry or product related questions. The more you share, the better!
2. Staying relevant
Research says consumers need to hear or see your marketing message 7 times before they buy something. Since repetition is key, you can use social media to increase the number of times potential customers are exposed to your brand by posting original content. You can even responding to relevant industry goings-on to keep your company in the consumer’s line of sight.
3. Creating a relatable personality
People want to interact with other people; this is a no-brainer. Genuine communication with followers on a consistent basis adds a human element to your company that consumers otherwise wouldn’t see. This helps followers and fans see you as less of a business and more of a personality that they can build a connection with.
