We often get asked the questions: What is mission-driven marketing? Do consumers prefer mission-driven companies? What does it really mean to put your mission front-and center?
Mission-driven marketing starts with mission-driven organizations. These organizations put their desire to create positive change at the center of everything they do.
Every mission-driven organization is different, but they all have these three things on common:
· A mission and a vision that all employees clearly understand and know how to apply to their work
· They put this mission at the core of everything they do it and use it to inform all decisions
· They share their stories through the eyes of their stakeholders – the people, the places and the things that they impact
Therefore, mission-driven marketing puts your missions at the center of everything you do to educate the public, engage stakeholders and activate supporters. The end result? A meaningful, triple bottom line return on investment for mission-driven organizations.
Marketing plays an essential role in compelling consumers to join a mission-driven movement. Our job is to help raise awareness of an organization and its cause, start conversations among supporters and encourage participation from those within and well outside the organization.
So there you have it. Mission-driven marketing looks different for each client, but at the heart of it, it is about compelling consumers to join a movement for creating positive change. This month, we’ll be diving into the topic of mission-driven marketing in more depth, so stay tuned. If you’re anxious for more, you can also download our e-book “6 Steps to Maximizing Your Mission-Driven Marketing ROI.”
If you work for a mission-driven organization, please get in touch if you would like to learn more or work with us.
Photocred: Christopher Sessums, Creative Commons via Flickr
