What We Do:
Brand Strategy

Build a nonprofit brand that inspires support and drives growth

 Your nonprofit’s brand is so much more than your logo and color scheme. It’s a promise that conveys who you are, what you do and why it matters. It’s a critical tool for driving both internal cohesion and mission impact. We help nonprofits like yours better define or even completely reimagine their brands and messaging.

Our brand strategy work focuses on two areas:

Rebranding

The decision to rebrand shouldn’t be taken lightly. It can have implications for your organization for dozens if not hundreds of years to come. Our data-driven approach begins with a study of the risks and rewards of rebranding for your nonprofit that you can use to inform your decisionmaking. If you make the choice to rebrand, we then conduct deep research into your organization, ecosystem and stakeholders to inform naming, messaging, visual identity and the brand rollout recommendations we make and execute upon. Because we only work with nonprofits, we understand how important it is to engage diverse voices in the rebranding process, and help our clients form committees of staff, board members, clients, beneficiaries, volunteers and more who lend valuable insight during the rebranding process.

Brand Messaging Strategy

Your organization can’t maximize its impact unless you’ve determined your unique value proposition and helped your stakeholders understand what you do, why it matters, and why they should get involved. We can help you answer questions like these and many more through Brand Messaging Strategy work, where we define elements like stakeholder profiles, a point of difference, a positioning statement, key messages, an elevator pitch and brand voice guidelines. And because these elements are only valuable if they’re actually applied, we provide actionable examples that show you how to use your messaging and voice in the real world to educate, inspire and drive change.

For organizations that need to evolve the strategic underpinnings of their brands, we also facilitate mission, vision and values development.

  • Having just completed an extensive 18 month rebranding initiative, I couldn’t be more thrilled to recommend Prosper to agencies looking for quality, forward-thinking results. We found the entire team to be intuitive and extremely thorough in their efforts to understand our work and vision. Throughout the entire process they gained our trust and presented insightful copy, artwork and comprehensive roll out plans that impressed not only our staff, but our board of directors. We went into our new brand launch 100% confident with the results of their collective hard work and have received glowing reviews from our stakeholders. Prosper was the exact match we needed to confidently rebrand after 43 years.

    Stephanie Piccirilli
    Stephanie Piccirilli Senior Vice President of Mission Engagement & Innovation, Ignite

Are you considering a rebrand? Do you need help with your messaging, voice or identity? Get in touch.