What We Do:
Fundraising Strategy

The health of your organization depends on effective fundraising and development.

Americans are generous. Individuals, bequests, foundations and corporations gave an estimated $427.71 billion to U.S. charities last year. However, that huge number doesn’t tell the whole story. Total giving has been declining for several consecutive years, and the ongoing coronavirus crisis, changes in the tax code, and shifts in donor demographics are making it more challenging than ever to retain existing donors and attract new ones. Thankfully, your organization can overcome these challenges with a smart fundraising and development strategy.

Annual Fundraising and Development Strategy

Build a comprehensive plan for all your fundraising and development activities over the coming months in direct response to your organization’s Strategic Plan. Set goals, define the activities needed to achieve them, assign responsibilities, and get a birds-eye view of everything that is happening across all of your funding sources, campaigns, stewardship communications, acquisition efforts and solicitations.

Emergency/Crisis Fundraising Strategy

Your fundraising strategy and donor engagement efforts likely need to pivot in response to the coronavirus crisis and its eventual fallout. We’ll help you make smart, sensitive decisions that will ensure your organization’s sustainability in this difficult time.

Specialized Fundraising Strategy

Annual Giving Strategy

Build a plan for your most successful annual/end-of-year fundraising campaign yet.

Campaign Strategy

Vet the feasibility of a capital campaign or other major fundraising initiative, set goals and develop a detailed plan for achieving them.

Donor Identification

Identify the individual and institutional donors and foundations most likely to give to your organization, find out what will compel them to support you, and learn how to build relationships with them.

Donor Acquisition Strategy

Find new donors online and off, acquire their contact information, educate them about your organization and nurture them toward the decision to give. Our revolutionary Facebook-based donor acquisition programs have helped our clients acquire 1,000+ new donor prospects in less than a month.

Stewardship Strategy

Keep your donors engaged and excited about your work and thank them for their support so they’ll be more likely to give next time you ask.

Some of the results we’ve helped our clients achieve through fundraising strategy include:

  • 30% growth in private donations over one year
  • 121% growth in grant funding over one year
  • 1,100 new donor leads acquired in one month

Growth in private donations

Growth in grant funding

  • Thanks so much for your hard work, Prosper! Clearly it was a good partnership, as we cannot bear to part from you 🙂 We've implemented a chunk of the digital marketing plan in the run-up to the screenings, including digital ads tests (running now), email push for the premiere, and basic website updates. Once we've jumped the first hurdle we're looking forward to deepening that work.

    Laura Fallsgraff
    Laura Fallsgraff Director of Engagement, Kindling Group

Do you need help building a fundraising strategy to move your mission forward? Get in touch.