What We Do:
Marketing and Communications Strategy

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Strategy > Marketing and Communications Strategy

Develop marketing and communications plans that move your mission forward

Your nonprofit can’t achieve its full potential without a marketing and communications strategy that is closely aligned with its strategic plan. We begin our marketing and communications strategy engagements by asking you about your organization’s most important goals over the next few years. Then, we build a marketing and communications plan to achieve those goals, from raising awareness, to raising funds, to attracting volunteers, clients and advocates. 

When you work with Prosper Strategies on your marketing and communications strategy, you’ll transition your marketing function from a reactive one, where you’re putting out fires and responding to requests, to a proactive one, where you’re measurably moving your mission forward through marketing. We understand the realities that organizations like yours must operate within, so we use our proprietary Priority Planning Framework to build marketing plans that make the most of your existing financial and talent resources.

Our marketing and communications strategy work focuses on:

Organization-Wide Marketing and Communications Strategy

Develop a comprehensive and achievable plan to move your organization’s most important goals forward through marketing. Our organization-wide marketing and communications plans include sections like: goals and objectives, tactical selection (with tactics like email marketing, social media, content, media relations, Facebook and Google advertising, events, and much more), marketing budget, marketing calendar, and measurement.

Campaign Planning

Create a plan for bringing a specific campaign to life with a smart strategy, compelling creative and clear success metrics. Nonprofits work with us on their fundraising campaign plans, brand awareness campaign plans, brand rollout plans, recruitment campaign plans and more.

 Implementation Training

We want every organization we work with to walk away from a marketing and communications strategy engagement with the skills, tools and resources they need to effectively implement the plans we’ve built together. That’s why we provide hands-on marketing plan implementation training for anyone on your team who will be responsible for execution, and connect you with the right resources to oversee any tactics you prefer not to implement internally.

Some of the results we’ve helped our clients achieve through marketing and communications strategy include:

  • Features in The New York Times, USA Today and the Chronicle of Philanthropy and dozens of other national media outlets
  • 27% overall revenue growth over one year
  • 800 new volunteers recruited in six months

overall growth in revenue over one year

volunteers recruited in six months

Marketing and Communications Success Stories

  • Everything we did with Prosper exceeded my expectations. It was all clearly based in research and strategy. Plans were well laid out and easy to follow, giving us a clear vision for our work. We also have the ability to reference and update these materials for years to come. We are excited to launch our new campaign concept this year as well as donor acquisition programming.

    Nancy Hughes Moyer, President and CEO
    Nancy Hughes Moyer, President and CEO VOA of Illinois

Do you need help building a marketing and communications strategy to move your mission forward? Get in touch.