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Tag Archives for: "message development"
Eliminate Jargon to Let Core Messaging Shine

Eliminate Jargon to Let Core Messaging Shine

August 20, 2014  Uncategorized

In this recent piece for PR Daily, Daphne Gray-Grant instructs journalists and corporate writers to quote less and paraphrase more. Her whole article is worth a read, but business writers should [...]

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Be A Message Expert: Put Yourself In Your Client’s Shoes

May 14, 2014  Uncategorized

Message Development is Business Development

April 15, 2014  Uncategorized

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