Welcome to the Nonprofit Marketing Revolution

There is an invisible ceiling that is holding your nonprofit back from achieving its true potential. That ceiling is your marketing, or more precisely, your history of limiting the role marketing plays in advancing your organization’s goals.

Yes, the challenges your nonprofit faces are great. You’re working to serve more people with fewer resources in an increasingly competitive fundraising landscape, with new political and economic roadblocks around every corner.

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But I’m not exaggerating when I tell you that your organization could overcome these challenges and drive more change by fully leveraging power of marketing and communications. It’s the truth, and I’ve seen it play out at those rare few organizations that finally find a way to prioritize marketing. They break through the ceiling and make more progress toward their missions than they ever thought possible.

Their stories don’t have to be the exception. It’s time we start a revolution and realize the true potential marketing holds to drive mission impact.

The Nonprofit Marketing Manifesto is our call to arms. Read it here. Inside, you’ll find:

A Rallying Cry

The nonprofit sector has never needed marketing more than it does today. In fact, it’s critical to the sector’s survival. If you need to make the case for marketing, look no further.

A Mindset Shift

It’s time to develop a definition of marketing that acknowledges the unique nuances of the nonprofit sector and recognizes its true power to advance nonprofit missions. If you need to reset your own thinking or that of your colleagues, our new definition is the best place to start.

A Way Forward

The Nonprofit Marketing Manifesto offers 10 critical commitments that all nonprofits must make to move from weak and ineffective marketing that wastes time and money to fully leveraged marketing that advances missions and drives social change.

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The nonprofit marketing revolution begins when you commit to thinking bigger, and in the Manifesto, we’ll show you how. We’ll ask you to make these 10 commitments:

• Commitment #1: We will recognize marketing as a tool for driving social change.
  

• Commitment #2: We will develop a strong brand image and identity in alignment with our mission and values.

• Commitment #3: We will align internally around our brand image and identity.
  

• Commitment #4: We will treat all of our stakeholders as brand ambassadors.
  

• Commitment #5: We will develop a marketing plan that aligns with our strategic plan, recognizing that marketing can impact every single one of our strategic goals.
  

• Commitment #6: We will invest properly in marketing and view it as core mission support, not overhead.
  

• Commitment #7: We will ensure marketing is overseen at the highest level of our organizations and contributed to by everyone on our teams.

• Commitment #8: We will  empower the communities we serve through our marketing, never sacrificing their dignity for the  sake of our goals

• Commitment #9: We will use our brands and marketing to build partnerships and advance the broader causes we’re focused on.

• Commitment #10: We will measure the impact of marketing on our missions and continually optimize our efforts to drive more social change.

Making these commitments isn’t for the faint of heart, but when you start to see the benefits of an expanded approach to marketing and communications at your nonprofit, your hard work will be worth it.

So what are you waiting for?

Read the Nonprofit Marketing Manifesto here, and get ready for a transformation.

What’s next?

The Nonprofit Marketing Manifesto is only the beginning. Revolutions don’t happen overnight, and they certainly don’t happen in a vacuum. That’s why over the next few weeks, we’ll be rolling out a year-long webinar series on the 10 commitments in the Manifesto, as well as a mastermind program that will give you a community of marketing revolutionaries to work through them with.