A Nonprofit Marketing Plan Example to Inspire Your Organization

For most nonprofits, the risks and rewards of rebranding are two sides of the same coin. As you’re thinking through the pros, cons, opportunities and challenges that come along with changing your [...]

There is a right way and a wrong way to build and manage a nonprofit marketing budget. We've developed this whitepaper to help you through the process from start to finish...

A few months ago, I attended an event hosted by a nonprofit here in Chicago. One of the panelists was the Chicago Public School’s Chief Equity Officer, Maurice Swinney, and the discussion was [...]

I started my career as a nonprofit marketer in 2014. Since then, I’ve worked at traditional nonprofits, professional associations, and agency settings. Though my experience has been varied, [...]

Donor attrition is a real problem at nearly every nonprofit organization I’ve ever collaborated with. Each year, some donors simply stop giving, choose to give more to other organizations, or [...]

In this webinar from September 2019, president of Prosper Strategies Alyssa Conrardy sat down with the CEO of YWCA Chicago Dorri McWhorter for a conversation around nonprofit marketing and [...]

More than 50 percent of nonprofits receive a majority of their donations during the last quarter of the year. As you think about your end-of-year fundraising efforts, it can be easy to fall into [...]

There are few situations more vulnerable than those when we ask for help. As professionals, it can sometimes feel like we’re expected to know how to do everything; asking for help, then, can feel [...]

If you’re like me, you’ve been working in (or with) the nonprofit sector for your entire career. You’ve spent countless hours on Google, skimming headlines and articles looking for that [...]

We’ve talked about making the case for a marketing investment to your board. So now, let’s talk about what to do when additional marketing investment gets the green light, and your next step is [...]