Strength-Based Communication Best Practice #3: Avoid Saviorism and Extreme Exceptionalism

Your nonprofit has a new strategic plan, and one of the major objectives falls right into your marketing wheelhouse. Your nonprofit is renaming; you need to update your messaging to better [...]

Every nonprofit marketer has high hopes for a viral campaign. We see the success of campaigns like the ALS Ice Bucket Challenge, Movember (No Shave November) or the Human Rights Campaign’s equal [...]

You know effective nonprofit marketing when you see it, but can you actually define what separates an organization that is extraordinary at marketing from one that is just average? It’s more than [...]

Prosper Strategies recently hosted an intimate panel discussion on “the DNA of Impactful Nonprofit Brands.” At this Changemaker Conversations event, dozens of nonprofit marketing and [...]

A few years ago, Gail Perry caused quite a stir when she published her post “Why Marketing and Branding Can Kill Your Fundraising.” She later changed the title, adding the word “(bad)” and [...]

Often, when a nonprofit organization is questioning whether or not to rename, we recommend a brand perception study to help them understand external perspectives and align their internal stakeholders.

This blog is a recap of the Prosper Strategies webinar with Amy Levner from KaBOOM!: “Everyone a Spokesperson: Turn Your Stakeholders into Powerful Promoters for Your Nonprofit.”

Should you ask your organization’s volunteers for donations? Our answer to this question is a resounding yes.

Misconceptions in the nonprofit sector about the purpose and value of marketing are all too common. Many nonprofit leaders and their boards view marketing and communications as a “nice-to-have” [...]

While there are many reasons your organization might consider refreshing your messaging, here are a few of the most common we hear at Prosper Strategies.