The Power of a Personal Vision in 2022

If you haven’t already noticed the changes, you will soon. Over the last ten years, a record number of nonprofits have renamed and rebranded, and this trend shows no signs of slowing. Take, for [...]

Nonprofits and for-profit companies use marketing, especially inbound marketing, a little differently. B2B or consumer-focused companies may employ inbound marketing tactics to encourage [...]

How you explain a problem or a solution to someone can change their perceptions of your communities, for better or for worse.

Don’t be afraid to be a bigger part of your brand and to emphasize your own personality in your marketing.

Having a brand messaging strategy is important for today’s nonprofits to drive internal cohesion, mission advancement and social impact.

If you don’t already have a vision statement, or yours just isn’t compelling, what should you do about it?

A successful social enterprise also has to generate profits, and that means they need to work the whole funnel, not just the awareness phase.

Seemingly subtle word choices in nonprofit messaging can make or break the success of your organizations’ campaigns.

If you haven’t yet crafted your company origin story in a way you can easily articulate, you absolutely should.

If your nonprofit’s main source of funds is through revenue from programs or services, your nonprofit needs marketing.