Coping with COVID-19: How to Mitigate the Risk of Lost Fundraising Revenue

If you ask any public relations or marketing professional what skill is valued most in their profession, many will tell you without hesitation that it’s writing. From creating press releases and [...]

As the amount of content that crosses my desk increases on an almost daily basis, I’ve been thinking a lot lately about what makes a piece of written content not just good, but great. Great [...]

At Prosper, we work with businesses with radically different voices. We need to be able to write ultra-formal legal whitepapers, conversational and engaging tweets, and informational but goofy [...]

If you’ve been following along with our blog this month, you are knees deep in engagement tactics for your mission-driven organization. We’ve been discussing best practices for engaging your [...]

Social media is a powerful marketing tool for mission-driven organizations. It’s a great way for organizations to create awareness, engage with and activate their followers. But for all the [...]

If you’ve got your social media networks set-up, you are almost ready to dive in and start conversing with your communities. Figuring out who to engage with on social takes some research, trial [...]

Day-to-day, I spend a majority of my time pitching media and securing placements for our clients – and I love it! This is partly due to my background in journalism and my love for current [...]

If you are trying to figure out where your target market gathers, look no further than social media. There is a group, a discussion forum or a community for any and all. The expanse and reach of [...]