What to Expect from Prosper Strategies in 2020

Social media is an excellent tool for businesses to engage with customers and cultivate a specific identity for their brand. But, with a whopping 93% of marketers using social media for business, [...]

I’ve been reading Commander Chris Hadfield’s An Astronaut’s Guide to Life on Earth: What Going to Space Taught Me About Ingenuity, Determination, And Being Prepared for [...]

As we’ve discussed before, being a communications pro means being your client’s external representative. To any reporter, customer or potential lead you interact with, you are inseparable from [...]

Pay attention, and you will find typos that have slipped through the cracks in newspapers, advertisements, websites and more. Their prevalence doesn’t make them any less damaging. If sloppy [...]

Earlier this month a number of prominent PR firms made headlines by coming together to sign a statement disavowing the unethical tactic of surreptitiously editing client’s Wikipedia pages to [...]

Have you ever noticed the free recipes sometimes given away in grocery store fliers? These are a prime example of educational content. You could grab these recipes and make them with any brand’s [...]

Creative writing teachers love the phrase “show, don’t tell.” Business writers should, too. If your marketing and communications have made a mantra out of declaring “Our [...]

Whether you want to make an impression on a reporter, reader or potential customer, you have a limited amount of time in which to grab their attention. You need to edit your writing so that you [...]

In an April piece for TechCrunch, Josh Constine addressed Pages’ decreasing Facebook reach. He concluded, Essentially, everyone has to earn their space in News Feed. If they publish posts [...]

The debate over the value of social media to businesses small and large has waged on for years. Those who love it say it’s an effective way to increase exposure and build brand loyalty. Those who [...]