What Qualities Should I Look for in a Nonprofit Marketing Leader?

Social media demands a fresh approach. Modern marketers can’t play by the rules of a decade ago and expect success today. Marketers must adapt to the ways that audiences access information [...]

Ultra Records LLC and Ultra International Music Publishing LLC are suing beauty blogger Michelle Phan for copyright infringement, alleging that she used music from their artists in her makeup [...]

“White paper” (or “whitepaper”) is a term that has come to mean anything from a glossy business brochure to an academic report. While the term was originally used to refer [...]

If your business has had a few blogs get attention from your fans, but hasn’t built a regular readership, it’s time to try new tactics to keep your audience coming back to your [...]

Part 1 of this post covered public speaking and preparedness skills that could benefit communications professionals in many roles. Here are some more skills we can learn from theater artists: [...]

All the skills I use in strategic communications, I learned in the theater. Even if you’ve never worked backstage or onstage, try preparing for communications work as an actor, director, [...]

Businesses are scrambling to add educational content to their repertoire. But where to start? If your business is new to the educational content model, consider these guidelines to create pieces [...]

Everyone conducting media relations is eager to see their name in print. It’s a given. You’re sure you’ve got a story, you feel good about your expertise on the subject, and you’ve found [...]

Social media is an excellent tool for businesses to engage with customers and cultivate a specific identity for their brand. But, with a whopping 93% of marketers using social media for business, [...]

I’ve been reading Commander Chris Hadfield’s An Astronaut’s Guide to Life on Earth: What Going to Space Taught Me About Ingenuity, Determination, And Being Prepared for [...]