How to Acquire New Donors Online: The Ultimate Guide to Digital Donor Acquisition

Whether you’re running an established business or a startup, you need a media kit. You need a media kit to reach CEOs with news of your business-to-business service, you need one if your lab has [...]

Sometimes strategic communications pros are gatekeepers. With a high profile client or company, the job is often to respond to inquiries, manage information, and look for strategic opportunities [...]

If you read the opinion section of the paper or the letters to the editor in your favorite online or print publications, you’ve probably seen letters from representatives of businesses, [...]

Photo by Danny Ayers Your media outreach is going well and you’ve landed your first interview — congratulations! But do you know how to prepare for an interview? You get nervous. [...]

Strategic communications is a variable field that requires adaptability. You must be able to convey an unpredictable array of different messages, and know how to tailor those messages for diverse [...]

We’ve all complained about the slew of promotional emails in our inboxes. And yet, we want to get the word out about our business. Our content is worthwhile, we say. How could anyone [...]

I receive more enewsletters than I can count or name. Some of them I regularly open and read in full. Others, I skim for interesting tidbits or news. If I am drawn in, I click through to read [...]

Our recent post on blogger outreach turned out to be quite popular, so we’ve brought you more news on the topic. That post shared advice on how to evaluate a blog and make sure it’s a good match [...]

Fast Company recently posted a critique of a misleading infographic on U.S. Demographics. With that in mind, let’s discuss the many things you need to think about if you want to create an [...]

At some point in our much younger years, we’ve all played the game of telephone. Sitting in a circle of your peers, one person whispers something to their neighbor, who ostensibly repeats the [...]