How to Use Content to Position Your CEO as a Thought Leader

In an April piece for TechCrunch, Josh Constine addressed Pages’ decreasing Facebook reach. He concluded, Essentially, everyone has to earn their space in News Feed. If they publish posts [...]

The debate over the value of social media to businesses small and large has waged on for years. Those who love it say it’s an effective way to increase exposure and build brand loyalty. Those who [...]

Imagine you’re at a huge music festival. It’s a big, crowded field of thousands of people, and you and a few of your friends are trying to lead another friend to your location. But there are no [...]

A blog can help your company attract customers and showcase your expertise in the field, but launching a company blog without careful planning will only earn you a place in the long list of [...]

From building a company to promoting a product, business research and statistics should provide the foundation for your choices and a pillar of your strategic communications.  When you consider a [...]

A recent PR Daily piece, “10 content marketing takeaways from The New York Times,” included two points about creating and repackaging enduring, or “evergreen,” [...]

Recently, my family found ourselves waiting for a cake for 50 people. We had ordered it in advance for a big event, and clearly laid out our timeframe. But when the day of the party arrived [...]

Among the most important aspects of telling a story about a person, company or product is distinguishing it from its competitors. Communicating your differentiating factors is how you set [...]

Feature articles and quotes in trend pieces aren’t the only way to showcase your business in the media. You can also aim for “byline articles” – pieces you author and [...]

Who needs strategic communications? You do. Whether you run a business, wrote a book or have a cause to promote, you need to reach the right audience. And that’s what strategic [...]