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We're a group of strategic advisors who help nonprofits like Feeding America and Horizons National leverage the power of strategy to increase their impact.

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  • Contact Us
  • What We Do
    • Strategic Planning
    • Marketing & Communications
    • Brand Strategy and Rebranding
    • Fundraising & Development
    • Coaching, Speaking, and Training
  • How We Do It
    • Our Philosophy: Shared Power Strategy™
    • Our Method: The Nonprofit Strategy System
  • Who We Are
    • Our Commitment to Equity, Diversity, Inclusion and Belonging
  • Case Studies
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How to Acquire New Donors Online: The Ultimate Guide to Digital Donor Acquisition

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By Alyssa Conrardy
In Uncategorized
Posted May 26, 2014

You Need a Media Kit

Whether you’re running an established business or a startup, you need a media kit. You need a media kit to reach CEOs with news of your business-to-business service, you need one if your lab has [...]

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0
By Alyssa Conrardy
In Uncategorized
Posted May 23, 2014

What Strategic Communications Pros Can Learn From Sales Pros

Sometimes strategic communications pros are gatekeepers. With a high profile client or company, the job is often to respond to inquiries, manage information, and look for strategic opportunities [...]

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0
By Alyssa Conrardy
In Uncategorized
Posted May 21, 2014

So Your Business Wants to Write a Letter to the Editor

If you read the opinion section of the paper or the letters to the editor in your favorite online or print publications, you’ve probably seen letters from representatives of businesses, [...]

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0
By Alyssa Conrardy
In Uncategorized
Posted May 19, 2014

Prepare for a Media Interview

Photo by Danny Ayers Your media outreach is going well and you’ve landed your first interview — congratulations! But do you know how to prepare for an interview? You get nervous. [...]

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By Alyssa Conrardy
In Uncategorized
Posted May 14, 2014

Be A Message Expert: Put Yourself In Your Client’s Shoes

Strategic communications is a variable field that requires adaptability. You must be able to convey an unpredictable array of different messages, and know how to tailor those messages for diverse [...]

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0
By Alyssa Conrardy
In Uncategorized
Posted May 12, 2014

Effective Email Marketing: Entice, Don’t Annoy

We’ve all complained about the slew of promotional emails in our inboxes. And yet, we want to get the word out about our business. Our content is worthwhile, we say. How could anyone [...]

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By Alyssa Conrardy
In Uncategorized
Posted May 9, 2014

Create Great Enewsletters

I receive more enewsletters than I can count or name. Some of them I regularly open and read in full. Others, I skim for interesting tidbits or news. If I am drawn in, I click through to read [...]

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By Alyssa Conrardy
In Uncategorized
Posted May 7, 2014

Blogger Outreach Best Practices

Our recent post on blogger outreach turned out to be quite popular, so we’ve brought you more news on the topic. That post shared advice on how to evaluate a blog and make sure it’s a good match [...]

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By Alyssa Conrardy
In Uncategorized
Posted May 5, 2014

Data and Graphics for Brand Communications

Fast Company recently posted a critique of a misleading infographic on U.S. Demographics. With that in mind, let’s discuss the many things you need to think about if you want to create an [...]

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By Alyssa Conrardy
In Uncategorized
Posted May 1, 2014

Strategic Communications is a Game of Telephone

At some point in our much younger years, we’ve all played the game of telephone. Sitting in a circle of your peers, one person whispers something to their neighbor, who ostensibly repeats the [...]

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