What Qualities Should I Look for in a Nonprofit Marketing Leader?

From building a company to promoting a product, business research and statistics should provide the foundation for your choices and a pillar of your strategic communications.  When you consider a [...]

A recent PR Daily piece, “10 content marketing takeaways from The New York Times,” included two points about creating and repackaging enduring, or “evergreen,” [...]

Recently, my family found ourselves waiting for a cake for 50 people. We had ordered it in advance for a big event, and clearly laid out our timeframe. But when the day of the party arrived [...]

Among the most important aspects of telling a story about a person, company or product is distinguishing it from its competitors. Communicating your differentiating factors is how you set [...]

Feature articles and quotes in trend pieces aren’t the only way to showcase your business in the media. You can also aim for “byline articles” – pieces you author and [...]

Who needs strategic communications? You do. Whether you run a business, wrote a book or have a cause to promote, you need to reach the right audience. And that’s what strategic [...]

As we’ve mentioned before, for many strategic communications pros the task is to generate attention for a client, communicating a message to individuals who might not otherwise discover it. The [...]

I recently began volunteering with Food Allergy Research & Education (FARE) to promote the 2014 Baltimore FARE Walk, which will raise money for food allergy research and advocacy. Because of [...]

Whether you’re running an established business or a startup, you need a media kit. You need a media kit to reach CEOs with news of your business-to-business service, you need one if your lab has [...]

Sometimes strategic communications pros are gatekeepers. With a high profile client or company, the job is often to respond to inquiries, manage information, and look for strategic opportunities [...]