Message Development is Business Development
Facebook’s Head of Technology Communications, Caryn Marooney, has a test for determining the strength of a message: will it “stick to your ribs?” That is, does it pass the RIBS test? Is it [...]
Facebook’s Head of Technology Communications, Caryn Marooney, has a test for determining the strength of a message: will it “stick to your ribs?” That is, does it pass the RIBS test? Is it [...]