As the president and co-founder of Prosper Strategies, Alyssa Conrardy is on a mission to help nonprofits realize the full potential of marketing so that the nonprofit sector can realize its full potential to change the world.
Alyssa is recognized as an expert by nonprofits across the country thanks to her ability to craft and lead marketing and communication programs that advance nonprofit missions and drive social change.
She has a strong focus on helping nonprofits integrate marketing into every aspect of their strategic plans and on utilizing research and data to inform campaign strategy. Thanks to her background in journalism, she is also highly skilled at weaving together traditional and digital communications, storytelling and data.
When she isn’t busy building brands and tackling communications challenges with Prosper Strategies’ nonprofit clients, Alyssa spends her time shaping the perspectives and approaches that drive the firm’s work. She also oversees Prosper’s B Corp certification, company-sponsored volunteering, and pro bono program, Changemaker Marketing Grants.
Alyssa writes and speaks frequently about the intersection of marketing and social impact, and has been featured in The Wall Street Journal and PRWeek Magazine. She is also the recipient of one of PRWeek’s prestigious professional awards. Alyssa is frequently called upon to train nonprofit communications professionals at conferences like Cause Camp and Boys & Girls Clubs’ national and chapter meetings, and she has served as an advisor and mentor for Impact Engine, Chicago’s social impact accelerator. She sits on the boards of two nonprofit organizations, Project C.U.R.E. and the Great Books Foundation, and volunteers as a big sister with Big Brothers & Big Sisters of Chicago.
Prior to launching Prosper Strategies, Alyssa worked with iconic global brands such as got milk?, Yum! Brands, Abbott Labs, CareerBuilder and World Hunger Relief while at global PR firm Weber Shandwick and B2B marketing consultancy Movéo. Alyssa is a graduate of the University of Wisconsin School of Journalism and Mass Communications, where she earned a degree in Journalism & Strategic Communications with a concentration in Cause Marketing.