As we noted in our recent blog on nonprofit renaming trends, many organizations are shifting from literal names to more evocative names that encompass a wider range of initiatives. Resilience is no exception. While it can be challenging to decide on a name or brand that perfectly encapsulates the image you want your organization to convey to the world, an evocative name and brand image can prove more flexible as your initiatives evolve over time.

An effective rebranding process always involves activities intended to hear the contrasting voices of internal stakeholders and find common ground

There comes a time when many social sector organizations must ask themselves a difficult question: is going through a nonprofit renaming exercise necessary for our success, and possibly even for our survival? If your nonprofit is currently facing challenges like a disconnect between your name and your mission, or a misalignment between initiatives you want […]

According to the Chronicle of Philanthropy, baby boomers account for 41 percent of charitable giving. And as this demographic gets older, many organizations are worried about seeing a significant portion of their donor base dwindle. Does this sound familiar? Instead of focusing on what you may lose, start thinking about how to better communicate with […]

Imagine if today, Coca-Cola announced a corporate social responsibility initiative directly within your social enterprise’s wheelhouse. How could you differentiate your company’s mission from their campaign? Whether social enterprise or CSR, you have to be able to communicate your benefits. Often, already-established for-profit companies will instill corporate social responsibility, or CSR, initiatives into their businesses […]