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On nonprofit marketing, communications and mission impact

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Webinar Recap: Develop a Marketing Plan That Moves Your Mission Forward

Did you miss our May webinar on developing a marketing plan with mission impact? Here’s a recap. Prosper Strategies co-founders Alyssa Conrardy and Lindsay Mullen walked through some of the most important sections of Prosper Strategies’ Essential Nonprofit Marketing Plan Template, including marketing goals and priorities, tactical selection and planning, and marketing measurement. They also […]

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The Nonprofit Marketing Manifesto

It’s time for a marketing revolution, and the Nonprofit Marketing Manifesto is your call to arms. Read it and learn:

– Why most nonprofits think too small about the power of marketing and communications

– How your nonprofit can make a bigger mission impact and drive more social change when you fully leverage marketing

– How you can start a marketing revolution at your nonprofit by making 10 critical commitments

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We’d love to put our brains to work on your nonprofit or social enterprise’s biggest marketing challenges.

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More Articles on Nonprofit Marketing

What Makes Nonprofit Campaigns Go Viral

Every nonprofit marketer has high hopes for a viral campaign. We see the success of campaigns like the ALS Ice Bucket Challenge, Movember (No Shave November) or the Human Rights Campaign’s equal sign profile pictures, and we envy that exposure. That’s because we know that the more eyes we can get on our organization’s messages, […]

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What Effective Nonprofit Marketing & Communications Looks Like – The Nonprofit Marketing Mastery Model

You know effective nonprofit marketing when you see it, but can you actually define what separates an organization that is extraordinary at marketing from one that is just average? It’s more than a sizeable budget, a killer social media strategy or some “secret sauce” that you can’t quite put your finger on. It turns out, […]

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Nonprofit Marketing Leaders on the DNA of Impactful Nonprofit Brands

Prosper Strategies recently hosted an intimate panel discussion on “the DNA of Impactful Nonprofit Brands.” At this Changemaker Conversations event, dozens of nonprofit marketing and communications professionals filled the room to hear what our guests from three organizations had to say. Our panel included Anthony Ruth from One Hope United, Jemilah Senter from Illinois Action […]

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How (Good) Marketing and Branding Can Save Your Fundraising

A few years ago, Gail Perry caused quite a stir when she published her post “Why Marketing and Branding Can Kill Your Fundraising.” She later changed the title, adding the word “(bad)” and clarified that she wasn’t demonizing all marketing––just bad marketing–– but not until she had riled up quite a few communications and marketing folks who disagreed with […]

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