insights

On nonprofit marketing, communications and mission impact

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    Three Reasons Your Nonprofit Brand Is Still “The Best Kept Secret”

    I talk to five to ten nonprofit marketers a week, and one of the most common things I hear is, “If only people knew about our impact … we’re the best kept secret in __________.” Some of you even [...]

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    Combating Stereotype Porn and Poverty Porn With Asset and Strengths-Based Communications

    Imagine a world where every nonprofit presents an accurate, strengths-based picture of the people and communities it serves. A world where organizations don’t feel that they have to show sad [...]

    Whitepaper: Nonprofit Marketing Budgeting – A How-to Guide

    There is a right way and a wrong way to build and manage a nonprofit marketing budget. We've developed this whitepaper to help you through the process from start to finish...

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    Language Matters in Nonprofit (and all) Marketing

    A few months ago, I attended an event hosted by a nonprofit here in Chicago. One of the panelists was the Chicago Public School’s Chief Equity Officer, Maurice Swinney, and the discussion was [...]

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    How to Create an Effective and Efficient Nonprofit Marketing Department

    I started my career as a nonprofit marketer in 2014. Since then, I’ve worked at traditional nonprofits, professional associations, and agency settings. Though my experience has been varied, [...]

  • The Nonprofit Marketing Manifesto

    It’s time for a marketing revolution, and the Nonprofit Marketing Manifesto is your call to action. Read it and learn:

    •  Why most nonprofits think too small about the power of marketing and communications
    •  How your nonprofit can make a bigger mission impact and drive more social change when you fully leverage marketing
    • How you can start a marketing revolution at your nonprofit by making 10 critical commitments
    Read the Manifesto