We're a group of strategic advisors who help nonprofits like Feeding America and Horizons National leverage the power of strategy to increase their impact.
By now, you’ve recognized strength-based messaging is about more than language and communication, it’s about a shift in mindset and philosophy. For many nonprofits, this shift is a very natural [...]
Coded language is everywhere – in the news, in marketing and advertising, and on the lips of politicians on both sides of the aisle. It’s one of the sneakiest presentations of need-based, sexist, [...]
Strength-based messaging ensures we emphasize strengths over needs – it’s not about what we lack, it’s about what we have and the potential that lies within each and every one of us.
Our series on strength-based communication best practices continues with a focus on two things you must avoid if you want to portray the subjects of your communication as real people, not [...]
This week, our series on strength-based communication continues with our first of several posts highlighting best practices any organization can benefit from following. The best practices we’ll [...]
Last week, we kicked off our eight-part series on strength-based communication with a review of the latest research and trends in the practice. This week, before we continue on with a set of [...]
Is your organization doing everything it can to take a strength-based approach to communication? If not, you’ve come to the right place, because for the next eight weeks, this space is going to [...]