How to Set Pillars and OKRs to Advance Your Nonprofit’s Mission

During our June webinar on advocating for a strong marketing budget, Alyssa Conrardy, President of Prosper Strategies, was joined by Kevin Radelet, Executive Director of the Leukemia Research [...]

Building a nonprofit website that really works is not as complicated as it might seem. As we shared in our last post in this series, there are just four essential elements every nonprofit site [...]

Why do some nonprofit websites succeed while others fail? It comes down to much more than beautiful imagery and clean, user-friendly design. In fact, there are four elements that every nonprofit [...]

You know how important it is to stay top of mind for your stakeholders and encourage them to take action, and email is just one of the many ways you can do that. But is your nonprofit using email [...]

Even the smallest nonprofits can make a big impact in their own communities with some strategic social media practices.

The for-profit world commonly uses the phrase “marketing and sales alignment” to refer to the relationship between the two departments, where marketing is responsible for lead generation and [...]

You’ve built a marketing strategy that aligns with your organization’s goals, and you’ve chosen what tactics you’ll use to put the strategy into action. Now, the real work begins: executing on [...]

The key to effective marketing planning is strategic research. Learn what your nonprofit marketing agency should be researching to inform your strategy.

Wondering what questions you should ask a marketing agency to determine if they’re a fit for your nonprofit? Here are 40 questions to ask and 6 to avoid.

Many people confuse a marketing strategy with a marketing plan. This comes as no surprise because our entire nonprofit worlds are guided by an oxymoron: strategic plans. As confusing as this is, [...]