Who Has the Power to Shape Your Nonprofit’s Strategy?

Many people confuse a marketing strategy with a marketing plan. This comes as no surprise because our entire nonprofit worlds are guided by an oxymoron: strategic plans. As confusing as this is, [...]

Don’t build your nonprofit’s marketing plan in a vacuum. Use research to help make it as effective as possible. As you work to pull together a marketing plan that will help you achieve your [...]

“Maybe we need some professional help.” Have you ever heard your colleagues (or yourself) say these words? Perhaps you’ve uttered them during the height of your busy fundraising season, or maybe [...]

Your nonprofit has a new strategic plan, and one of the major objectives falls right into your marketing wheelhouse. Your nonprofit is renaming; you need to update your messaging to better [...]

Every nonprofit marketer has high hopes for a viral campaign. We see the success of campaigns like the ALS Ice Bucket Challenge, Movember (No Shave November) or the Human Rights Campaign’s equal [...]

You know effective nonprofit marketing when you see it, but can you actually define what separates an organization that is extraordinary at marketing from one that is just average? It’s more than [...]

Prosper Strategies recently hosted an intimate panel discussion on “the DNA of Impactful Nonprofit Brands.” At this Changemaker Conversations event, dozens of nonprofit marketing and [...]

A few years ago, Gail Perry caused quite a stir when she published her post “Why Marketing and Branding Can Kill Your Fundraising.” She later changed the title, adding the word “(bad)” and [...]

Often, when a nonprofit organization is questioning whether or not to rename, we recommend a brand perception study to help them understand external perspectives and align their internal stakeholders.

This blog is a recap of the Prosper Strategies webinar with Amy Levner from KaBOOM!: “Everyone a Spokesperson: Turn Your Stakeholders into Powerful Promoters for Your Nonprofit.”