The Power of a Personal Vision in 2022

Misconceptions in the nonprofit sector about the purpose and value of marketing are all too common. Many nonprofit leaders and their boards view marketing and communications as a “nice-to-have” [...]

While there are many reasons your organization might consider refreshing your messaging, here are a few of the most common we hear at Prosper Strategies.

Brand consistency is important for a nonprofit organization, but it’s also important to allow everyone on your team to tell the story of your organization in a way that fits them.

This transcript is from the March 6, 2019 Independent Sector & Prosper Strategies webinar, “Create Communication Cohesion at Your Nonprofit By Getting Your Team On the Same Page About Your Brand.”

What comes to mind when you think about the most successful brands in the world? Most likely, you think of big corporations like Apple, Google, Tesla and Amazon, but what about nonprofits [...]

Your staff, board members and volunteers are your best brand ambassadors. Are they presenting a consistent, yet personalized message about what your nonprofit does and why it matters? If not, [...]

Have an even bigger marketing impact at your nonprofit by ensuring your brand is aligned with your mission and values, giving your stakeholders the tools they need to be your ambassadors and [...]

This transcript is from the February 6, 2019 Independent Sector & Prosper Strategies webinar, “Build a Better Nonprofit Brand By Aligning With Your Mission and Values.”

Marketing comprises every touchpoint you have with your audiences, it encourages those audiences to take action, and it communicates the good work you’re doing with the world.