Strength-Based Communication Best Practice #3: Avoid Saviorism and Extreme Exceptionalism

An effective rebranding process always involves activities intended to hear the contrasting voices of internal stakeholders and find common ground

There comes a time when many social sector organizations must ask themselves a difficult question: is going through a nonprofit renaming exercise necessary for our success, and possibly even for [...]

According to the Chronicle of Philanthropy, baby boomers account for 41 percent of charitable giving. And as this demographic gets older, many organizations are worried about seeing a significant [...]

Imagine if today, Coca-Cola announced a corporate social responsibility initiative directly within your social enterprise’s wheelhouse. How could you differentiate your company’s mission from [...]

What do you think is more likely to drive volunteers and donors to action: basic statements about the work your organization does, or true stories about the positive change you’ve created, [...]

A few weeks ago, Prosper Strategies hosted a Roundtable Dinner on The Role of Brand in the Nonprofit Sector. Twenty-plus nonprofit marketing and communications professionals from a diverse range [...]

Today’s news cycle is never-ending, and it feels like every week –– or even every day –– there’s a new cause that needs support, and several organizations that are leading the charge. Dreamers [...]

Charitable giving in the United States is stronger than ever before. Has your nonprofit felt the effects? If you haven’t yet taken a look at the results of Giving USA 2018: The Annual Report on [...]

I know, I know, it’s summer, and you’re enjoying the nice weather and change of pace that comes with this time of year. It feels strange to think about the holiday season right now, doesn’t it? [...]

If you haven’t already noticed the changes, you will soon. Over the last ten years, a record number of nonprofits have renamed and rebranded, and this trend shows no signs of slowing. Take, for [...]