Setting Your Social Enterprise’s Marketing Budget
Did you stick to your marketing budget in 2017? If your social enterprise is like most, setting (and keeping) a marketing budget can seem almost impossible. You’re not alone. Many social [...]
Leveraging Inbound Marketing for Nonprofits – Part Two: Stakeholder Education and Activation
As you learned from our first installation in this series on nonprofit inbound marketing, inbound tactics can be very useful for nonprofit fundraising. Inbound marketing brings in 54 percent more [...]
Junior Associate – Internship to 1 year experience
Are you a budding marketing and communications professional who is passionate about working for good causes and making the world a better place? Do you want to build your skills at an innovative [...]
What Your Nonprofit Marketing Team Needs to Do NOW to Get Ready for a Successful 2018
It’s December, and you’re likely already deep into your nonprofit organization’s 2018 planning. As you plan for the coming year, remember that a marketing plan is a crucial piece of your overall [...]
Leveraging Inbound Marketing for Nonprofits – Part One: Inbound Marketing for Fundraising
Almost as soon as inbound marketing entered the scene, so did the skeptics who said it would never work for nonprofits. And at first, it might have been easy to believe them. After all, inbound [...]
“Cause Marketing” and Corporate-Nonprofit Partnerships
At Prosper, we work with nonprofits and for-profit social impact companies every day, and we’re all about supporting the organizations that put impact first. But B Corps and other social impact [...]
What We’re Grateful for at Prosper Strategies In 2017
As we near the end of 2017, we’d like to take a moment to reflect on what we’re grateful for here at Prosper Strategies. We work with some incredible organizations with truly inspiring missions. [...]
How to Use the Latest Technology for Social Enterprise to Tell Your Story
Every organization has a story. But unless your brand is a household name, it’s unlikely that everyone is as familiar with your social enterprise as you’d like. A common misconception is that [...]
How to Avoid Mission Drift (and How a Marketing Plan Can Help)
As a social enterprise leader, you know what your business stands for. But as a revenue-generating company, it can be difficult to avoid “mission drift,” or the deprioritization of your social [...]
Let’s Do #GivingTuesday Campaigns Differently: Build Long-lasting Relationships With Donors
On #GivingTuesday in 2016, 20,000 nonprofits and other organizations hoping to make a positive impact raised a record-breaking $168 million dollars. This was a dramatic 43 percent increase from [...]