The Sum of Us: Progressive’s Style Guide

We’ve covered a number of pieces of the PR process: developing a strategy, finding the right reporters and refining your pitch. But what does playing a long game look like? How will you know that [...]

Blogs and social media are relatively informal – but when they are for your business, you need to maintain professionalism. So how can you be chatty but remain appropriate? There’s a balance to [...]

We’ve told you before and we’ll tell you again how important regular blogging can be for your business. But good blogging isn’t mindless. To create meaningful content takes time and thought. [...]

For a period of time I worked in a high-quality restaurant. The food was excellent, the customers excited to be there, and in any given day nearly everyone left satisfied. It was a simple formula [...]

Who is your audience? What do they want? Answer those questions before you do anything else, no matter what you are writing, designing, coding or building. Great website design requires easy [...]

PR is a long game, one to be approached strategically. As you build your network of reporters and develop your story angles, you should do so with an end goal in mind. Caryn Marooney, the Head of [...]

If you approach social media as just a series of checklist items to complete, your business won’t profit from it. Good social media strategy requires planning. With your team, brainstorm [...]

Pitching a story is a delicate balance between self-promotion and trend identification. Promote yourself at the expense of a telling a broader story and your pitch will seem overly motivated by [...]