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  • Contact Us
  • What We Do
    • Strategic Planning
    • Marketing & Communications
    • Brand Strategy and Rebranding
    • Fundraising & Development
    • Coaching, Speaking, and Training
  • How We Do It
    • Our Philosophy: Shared Power Strategy™
    • Our Method: The Nonprofit Strategy System
  • Who We Are
    • Our Commitment to Equity, Diversity, Inclusion and Belonging
  • Case Studies
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The Sum of Us: Progressive’s Style Guide

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By Alyssa Conrardy
In Uncategorized
Posted April 4, 2014

How To PR: The Media Outreach Process

We’ve covered a number of pieces of the PR process: developing a strategy, finding the right reporters and refining your pitch. But what does playing a long game look like? How will you know that [...]

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0
By Alyssa Conrardy
In Uncategorized
Posted April 3, 2014

Taking a Tone: The Basics

Blogs and social media are relatively informal – but when they are for your business, you need to maintain professionalism. So how can you be chatty but remain appropriate? There’s a balance to [...]

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0
By Alyssa Conrardy
In Uncategorized
Posted April 1, 2014

Keep Up with a Daily Blog

We’ve told you before and we’ll tell you again how important regular blogging can be for your business. But good blogging isn’t mindless. To create meaningful content takes time and thought. [...]

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By Alyssa Conrardy
In Uncategorized
Posted March 31, 2014

Build Your PR Strategy By Playing a Long Game

For a period of time I worked in a high-quality restaurant. The food was excellent, the customers excited to be there, and in any given day nearly everyone left satisfied. It was a simple formula [...]

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0
By Alyssa Conrardy
In Uncategorized
Posted March 27, 2014

Taking a Tone: Get Your Website Right, Part 2

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0
By Alyssa Conrardy
In Uncategorized
Posted March 25, 2014

Taking a Tone: Get Your Website Right, Part 1

Who is your audience? What do they want? Answer those questions before you do anything else, no matter what you are writing, designing, coding or building. Great website design requires easy [...]

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By Alyssa Conrardy
In Uncategorized
Posted March 24, 2014

A PR Strategy Means Imagining Your Headlines

PR is a long game, one to be approached strategically. As you build your network of reporters and develop your story angles, you should do so with an end goal in mind. Caryn Marooney, the Head of [...]

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By Alyssa Conrardy
In Uncategorized
Posted March 21, 2014

Social Media Strategy: Who Is Your Audience?

If you approach social media as just a series of checklist items to complete, your business won’t profit from it. Good social media strategy requires planning. With your team, brainstorm [...]

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By Alyssa Conrardy
In Uncategorized
Posted March 6, 2014

How To PR: Pitch Yourself With A Story

Pitching a story is a delicate balance between self-promotion and trend identification. Promote yourself at the expense of a telling a broader story and your pitch will seem overly motivated by [...]

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By Alyssa Conrardy
In Uncategorized
Posted March 5, 2014

Build Brand Messaging in the Gaps

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