Beyond the Board Statement

We’ve told you before and we’ll tell you again how important regular blogging can be for your business. But good blogging isn’t mindless. To create meaningful content takes time and thought. [...]

For a period of time I worked in a high-quality restaurant. The food was excellent, the customers excited to be there, and in any given day nearly everyone left satisfied. It was a simple formula [...]

Who is your audience? What do they want? Answer those questions before you do anything else, no matter what you are writing, designing, coding or building. Great website design requires easy [...]

PR is a long game, one to be approached strategically. As you build your network of reporters and develop your story angles, you should do so with an end goal in mind. Caryn Marooney, the Head of [...]

If you approach social media as just a series of checklist items to complete, your business won’t profit from it. Good social media strategy requires planning. With your team, brainstorm [...]

Pitching a story is a delicate balance between self-promotion and trend identification. Promote yourself at the expense of a telling a broader story and your pitch will seem overly motivated by [...]

There is an entire genre of blog posts written by journalists listing their frustrations with PR professionals. Above all else, these journalists express exasperation with the number of [...]

No, I’m not talking about Strunk & White or the AP Stylebook — although it never hurts to have one of those close at hand! I mean a clear and concise handbook specific to your company’s [...]