This year has been a time of reckoning when it comes to the racial injustice that plagues our country. The nonprofit sector has long led the way when it comes to racial justice, and your nonprofit is likely already doing important work to advance equity. But does your approach to communications and fundraising align with your commitment to the cause?
What you say and how you say it matters more than you might think. Many organizations unintentionally do more harm than good for the people and communities they aim to serve by using needs-based language and sanitizing the way they talk about difficult issues like race and racism.
If you want to avoid falling into this trap, it's time to make an intentional shift toward strength-based, equity-centric messaging for your nonprofit. Learn how we can help you assess your current communications, transition your approach, build a strength-based messaging guide and get everyone on your team to use it.
Prosper Strategies has supported organizations like these as they move toward strength-based, equity-centric messaging and we can help your organization, too.
Our approach to strength-based messaging involves:
Reviewing your existing communications and fundraising (what's your starting point?)
Engaging the people you work with and centering voices that often get marginalized (how do THEY want to be represented in communications)?
Engaging your donors and other stakeholders (what will they be receptive to)?
Developing Messaging Dos and Don'ts (what language should you use and what should you avoid?)
Crafting Key Messages (how can you communicate key points about your organization in a strength-based equity-centric manner?
Training Teams (how can you make sure your whole team is on the same page as you transition to this new approach?)
Note: we often use framing devices from FrameWorks Institute and guidance from the Sum of Us Progressive’s Style Guide to shape this work.