Strengthen your message,
advance your mission.
Every year, Prosper Strategies chooses two deserving nonprofits or social enterprises to receive our Changemaker Marketing Grant. Grant recipients receive four pro bono one-on-one coaching and creative sessions with our consultants focused on building a Brand Base for their organization. This Brand Base serves as the foundation of all future messaging and is an essential component of effective marketing.
Applications for the 2018 Changemaker Marketing Grant closed in October 2017, and winners were announced on Giving Tuesday. Enter your email here to ensure you're the first to know when 2019 applications open.
2017 and 2018 grant recipients included …
What do Changemaker Marketing Grantees receive?
Each year, two organizations receive four pro bono consulting sessions with Prosper Strategies.
At the end of the sessions, grantees walk away with a new or refined:
Set of Brand Benefits
Point of Difference
Set of Stakeholder Profiles
Set of Key Messages
What can grantees expect from the experience?
Meet Your Match
Before your first session, you'll be matched with your two marketing coaches, both expert consultants from Prosper Strategies. Our consultants have diverse experience in areas such as media relations, social media and content marketing. We'll match you with the duo best suited for your organization.
Session One: Establish Goals
In our initial kickoff session, we’ll hear directly from your team on your organization’s greatest challenges and opportunities for the year, and talk about the role of communications and marketing as they relate to each. This conversation will set us up for a successful session two and beyond.
Session Two: Develop or Refine Your Mission, Vision, Point of Difference and Brand Benefits
Effective mission and vision statements are essential to the future of your changemaking organization. They drive everything from the way your staff interacts with the people you serve to the process your leadership team uses to make important decisions. Even if you already have these statements in place, it's crucial to re-evaluate and vet them to ensure they're truly resonant with your target stakeholders before we move into developing other elements of your messaging. You might be surprised at what you learn! Your consultants will take your group through a series of creative exercises focused on building a mission and vision your organization can grow with.
Then, we'll work together to answer an important question: how is your organization uniquely different from others who compete for your stakeholders' time, attention and money? Our consultants will work with you to develop a point of difference statement that succinctly explains how you stand out. Finally, we'll move into a discussion of your organization's brand benefits or values and develop statements for expressing them to internal and external audiences.
Session Three: Create Stakeholder Profiles and Key Messages
Who are your organization's key stakeholders and what do you REALLY know about them? In session three, we'll define the groups most important to your organization and develop a set of personified stakeholder profiles that explain not just who they are, but also how they think, what they care about and what they need most from you. These profiles are essential for effectively communicating with each group.
Then, we'll collaboratively develop a key messaging matrix for your organization that outlines how to communicate about each of your brand benefits to each of your stakeholder groups.
Session Four: Presentation of Final Brand Base and Implementation Brainstorm
Our creative sessions produce amazing results, but sometimes, certain elements of your Brand Base need a little extra polishing before they're finalized. Between sessions three and four, your consultants will put the finishing touches on your mission, vision, brand benefits, point of difference, stakeholder profiles and key messages. We'll then present the final elements to your team and discuss how you can use them to create and implement your marketing plan.
In this session, we also leave time to brainstorm about different ways to bring your new messaging to life through channels like social media, your website, events, content and more. If your team needs more guidance on moving from ideas to action, we can point you in the right direction at the conclusion of session four. Our goal is to leave every Changemaker Marketing Grant recipient with messaging tools that make a significant, long-term impact.
I missed the grant application deadline. What can I do?
We’re sorry you missed this year’s deadline! There are several other ways to engage with Prosper Strategies to develop your Brand Base. You can:
1. Sign up for Changemaker Marketing Lab One-on-One, where you’ll work with our team to develop both a Brand Base and a marketing plan. You’ll also get hands-on training on bringing your plan to life. Learn more and sign up here.
2. Enroll in Changemaker Marketing Lab Online, a digital, video-based course version of Changemaker Marketing Lab (coming in early 2018). Fill out the form on the right to be notified when enrollment opens.
Otherwise, simply stay tuned for our next round of Changemaker Marketing Grants. This is an annual program, and we’d love to review your application next year.
Enter your email here to be added to the waiting list for Changemaker Marketing Lab Online.
Your Questions, Answered
Our Changemaker Marketing Lab Grant is for nonprofits and social enterprises that want to make the most of their marketing and communications with an effective messaging strategy.
Each Changemaker Marketing Lab Grant recipient will receive four one-on-one coaching and creative sessions with our team to build your Brand Base. This will include the development or refresh of your mission statement, vision statement, brand benefits, point of difference statement, stakeholder profiles and key messages.
Winners of the 2018 Changemaker Marketing Lab Grant were announced on Giving Tuesday. Applications for next year’s grant will open in October 2018.
We’ll meet remotely and set up a screenshare to guide your team through work sessions. We’ll also collaborate through our online project management portal, Teamwork, between meetings.
As a certified B Corp, we believe that our company has a responsibility to pursue profit and purpose. This grant is our chance to give our time and talents to a deserving organization through pro bono work. It’s just the right thing to do.
For our Changemaker Marketing Lab Grant program, we will have four meetings with your team, scheduled every other week over the course of 8 weeks.
Sometimes, we work with just one person — often a marketing director or a founder. Other times, we work with a marketing team, or a few people in marketing roles and a few people in leadership or development. We limit our working sessions to five people total and we require all participating individuals to attend every meeting with Prosper Strategies.
If you already have a brand messaging strategy, our Changemaker Marketing Lab Grant program is not for you! Feel free to reach out to us if you’d like to learn more about our other services.
Grant applicants will be selected based on the following criteria:
- Need for brand messaging strategy offered through our Changemaker Marketing Lab Grant
- Understanding of the importance of messaging strategy and its role in overall marketing strategy
- Alignment with Prosper Strategies’ services and values
- Overall impact of their work
- Desire to grow through marketing
Talk to us! We’re more than happy to answer any additional questions you might have.
We hear you! Life as a nonprofit marketer or leader is BUSY.
We’ve intentionally structured CML Online to be an efficient program that most participants can move through in 60-90 minutes a week. Every live session will also be recorded and available to you and your team for life, so if you ever need to take a couple weeks off or move through the modules at your own pace, you can. You could complete the course over the 8 weeks we’ll be live together, over the next 12 months, or anything in between. It’s totally up to you.
If your nonprofit’s budget is tight, we know that finding the funds to invest in this course might be a challenge. Our suggestion is this: if you only invest in one marketing expense this year, make it an investment that will set you up for future success. Don’t invest your money in ads, direct mail, capital campaigns or anything else until you have a strategy that underpins them.
Yes, you could build a strategy on your own. But your time also has a cost, and we’re big proponents of doing things right the first time. When you’re ready or able to invest in getting clear on your nonprofit marketing strategy, find a professional you trust and a supportive community or a course that resonates with you, even if it isn’t this one. This is an important investment that will determine your nonprofit’s trajectory for years to come.
Based on current enrollment, we expect nonprofit marketing directors to make up about half of the class. The other half looks like it will be made up of development staff, executive directors, presidents, board members and VP-level operations people. We even have a few nonprofit founders in the mix who are just getting going and have made the smart decision to get strategic about marketing from day one.
Marketing planning is only one element of Changemaker Marketing Lab Online. We’ll also spend several modules building your brand and messaging strategy (key messages, positioning statement, mission, vision etc.) and developing the skills, tools and approaches necessary to execute effectively as a nonprofit marketer.
Even if your marketing plan is already set, you’ll still learn a ton. And we have yet to see a nonprofit marketing plan that couldn’t use at least a little refinement, so you can always spend your time during the course’s planning modules analyzing and polishing your plan rather than developing it from scratch.
We agree, it would be a shame to build a plan with such a limited shelf life. That’s why we use our Priority Planning framework to help you create a plan that will adapt and grow with your organization. In the course, you’ll build a foundational plan you can continue to iterate on top of with just a couple of hours of planning work every year.
From Past Grantees:
Working with the Prosper Strategies team was an incredible opportunity for Rebuilding Exchange. We have an internal motto here of 'semper scrappy' and rarely have funds in our budget to focus on marketing and communications strategies. The Changemaker Marketing Lab Grant afforded us a chance to dive into our mission and impact, and think about how to tell our story to folks who don't think about waste diversion every day. It was a great team building opportunity for us as we learned more about what motivates us to do the work we do. Compared to a year ago when we kicked off the grant, our overall digital reach has increased by over 13%, with virtually no out of pocket costs to our organization. Our biggest gains were in Facebook and Instagram. The impact isn't just in the likes we get, but in the increased awareness of our mission and increased participation in our programs. We view the Changemaker grant as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year, train individuals with barriers to employment, and empower our community through skill building and access to materials. Thanks Prosper Strategies for the amazing opportunity!