Equity Resources
for Nonprofit Communicators & Fundraisers

Communications & advancing equity

On May 25, 2020, an excruciating 8 minutes and 46 seconds brought into sharp focus for many Americans the insidious, systemic racism that has plagued our country since before the start of enslavement. The senseless killings of George Floyd, Ahmaud Arbery, Breonna Taylor and the so many others are some of the worst symptoms of racism and racist policies that negatively impact Black people and people of color every day. 

We know actions speak louder than words, and that’s never felt truer than it does today. But that said, the way you develop your strategies and communicate about your nonprofit’s initiatives and commitments surrounding racial justice DOES matter — these are vehicles through which nonprofits can lead by example. 

We must keep the conversation going and use our platforms to amplify marginalized voices and advance racial justice. Here we’ve compiled some of our go-to resources you can use for help.

Our latest equity resources for nonprofits:

Some of the Resources We're Turning To:

The Frameworks Institute

There are few organizations we reference more than the Frameworks Institute when creating nonprofit messaging. Their research-tested frames on how to communicate about issues, including equity, [...]

The Race Equity Institute

The Race Equity Institute has a blog and a podcast, they also conduct research on issues surrounding race, and they’re the producers of  the paper: Groundwater Approach: Building a [...]

Beyond the Board Statement

Nonprofit Quarterly put on two excellent webinars: Beyond the Board Statement: How Boards Can Join the Movement for Racial Justice, Part 1 and Part 2     

How we can help

If you’re looking to leverage the power of marketing and fundraising to communicate your commitment to advancing race equity or would like to adopt a strength-based approach with your fundraising, marketing and communications, we’re here to help. Prosper can work with you and the people and communities you serve to:

  • Rethink your theory of change to center race equity
  • Engage diverse stakeholders in strategy, messaging and brand development
  • Establish strength-based, equity-centric, actively anti-racist messaging guidelines for your organization
  • Create strength-based fundraising and help you maintain donor and funder relationships while taking a strong stance on racial justice

Do you need help rethinking your strategies or with strength-based communication and fundraising? Get in touch.