As nonprofits aim to build on the momentum of the last few months in ways that align with their missions, what role can nonprofit communicators and fundraisers play in addressing racism and [...]
for Nonprofit Communicators & Fundraisers
Communications & advancing equity
On May 25, 2020, an excruciating 8 minutes and 46 seconds brought into sharp focus for many Americans the insidious, systemic racism that has plagued our country since before the start of enslavement. The senseless killings of George Floyd, Ahmaud Arbery, Breonna Taylor and the so many others are some of the worst symptoms of racism and racist policies that negatively impact Black people and people of color every day.
We know actions speak louder than words, and that’s never felt truer than it does today. But that said, the way you develop your strategies and communicate about your nonprofit’s initiatives and commitments surrounding racial justice DOES matter — these are vehicles through which nonprofits can lead by example.
We must keep the conversation going and use our platforms to amplify marginalized voices and advance racial justice. Here we’ve compiled some of our go-to resources you can use for help.
Our latest equity resources for nonprofits:
How we can help
If you’re looking to leverage the power of marketing and fundraising to communicate your commitment to advancing race equity or would like to adopt a strength-based approach with your fundraising, marketing and communications, we’re here to help. Prosper can work with you and the people and communities you serve to:
- Rethink your theory of change to center race equity
- Engage diverse stakeholders in strategy, messaging and brand development
- Establish strength-based, equity-centric, actively anti-racist messaging guidelines for your organization
- Create strength-based fundraising and help you maintain donor and funder relationships while taking a strong stance on racial justice