The Missing Link in Nonprofit Effectiveness: Systems and Processes

Plum and Campbell’s, Seventh Generation and Unilever, Annie’s and General Mills… The trend is clear: global brands want in on the mission-driven social impact market. [bctt [...]

Recently, we’ve been working with more and more marketing directors who are also responsible for fundraising. It makes sense: successful marketing plans are those that are tied closely to [...]

The impact of marketing is undeniably growing in the nonprofit sector. Just take a look at this data from M+R’s Nonprofit Benchmarks Report to see what I mean. The data shows us that nonprofits [...]

For long-time Prosper blog readers, you know we’re passionate about the quest to balance love and money; or creating a successful business that also allows us to make a meaningful impact, not [...]

In last week’s post, we called out the lack of specific, achievable goals as the number one sign that it’s time to rethink your nonprofit marketing plan. And that’s not an overstatement. [...]

Nonprofit organizations that have a current and comprehensive marketing plan bring in, on average, 2.2 times more donations than organizations that do not. Does your nonprofit marketing plan meet [...]

According to recent Forrester research, 96% of chief marketing officers said the breadth of skills required to succeed in marketing has increased dramatically in recent years. In the same study, [...]

Think about the last time you were at an event where you and your colleagues had to give your elevator pitch. Did you find that your team talks about what your company does in different ways? [...]

Next time someone asks you about your nonprofit, you need to have your marketing elevator pitch ready. Whether you’re talking to someone who could benefit from your services or a contact at a [...]

As a mission-driven company, of course you have a mission statement, right? But does it have a purpose? And do for-profit companies, socially conscious or not, need a mission statement to achieve [...]