How to Guide: Core Values

A few weeks ago, I escaped to my family’s cabin in the north woods to celebrate the holidays with my family. After a year of so many ups and downs at Prosper Strategies, I wanted nothing more [...]

Do what you love & the money will come They say do what you love and the money will come. But they leave out the part about the fact that sometimes you have to do what you don’t like to do to [...]

The trend of entrepreneurship is growing. The rate of new entrepreneurs in the U.S. increased 10 percent from 2014 to 2015, the number of startups is on the rise and, I would argue, the barrier [...]

We often build robust media relations strategies for high-growth clients that are introducing new products or services, entering new markets or facing close competition because garnering media [...]

There are literally hundreds of social networks to choose from, and you don’t have all day. In fact, you likely only have a few minutes to squeeze social media in between your other [...]

No one wants to hear a boring news story. Does anyone watch C-SPAN anymore? Doubtful. People want a story that will add value to their lives or teach them how to do something new. And reporters [...]

I can’t tell you how many times people have asked me when they should hire a communications firm, so I thought I’d put together a blog post on the topic. Based on our experience with successful [...]

Connecting prospects to your brand story is an essential step in the journey to turn them into customers. But for some businesses, no matter how many tweets they write, articles they publish or [...]

I’ll be honest: I’m not the best at keeping up my personal social media brand. I have a Twitter, but I don’t really use it aside from following reporters I’m trying to pitch and keeping up on my [...]

Crafting our clients’ stories in a way that’s appealing to the media is one of my absolute favorite things to do at Prosper. It’s something I feel lucky to have a knack for and that I get to do [...]