How to Engage Your Nonprofit’s Beneficiaries and Why You Must

I’ll be honest: I’m not the best at keeping up my personal social media brand. I have a Twitter, but I don’t really use it aside from following reporters I’m trying to pitch and keeping up on my [...]

Crafting our clients’ stories in a way that’s appealing to the media is one of my absolute favorite things to do at Prosper. It’s something I feel lucky to have a knack for and that I get to do [...]

I’ve read a lot of stories over the years, both good and bad. I was a creative writing major in college, which by default meant I spent many hours critiquing my classmates’ work, some of which [...]

If you ask any public relations or marketing professional what skill is valued most in their profession, many will tell you without hesitation that it’s writing. From creating press releases and [...]

As the amount of content that crosses my desk increases on an almost daily basis, I’ve been thinking a lot lately about what makes a piece of written content not just good, but great. Great [...]

At Prosper, we work with businesses with radically different voices. We need to be able to write ultra-formal legal whitepapers, conversational and engaging tweets, and informational but goofy [...]

If you’ve been following along with our blog this month, you are knees deep in engagement tactics for your mission-driven organization. We’ve been discussing best practices for engaging your [...]

Social media is a powerful marketing tool for mission-driven organizations. It’s a great way for organizations to create awareness, engage with and activate their followers. But for all the [...]