Seven Deadly Nonprofit Marketing Budget Sins: Part Two

I’ve read a lot of stories over the years, both good and bad. I was a creative writing major in college, which by default meant I spent many hours critiquing my classmates’ work, some of which [...]

If you ask any public relations or marketing professional what skill is valued most in their profession, many will tell you without hesitation that it’s writing. From creating press releases and [...]

As the amount of content that crosses my desk increases on an almost daily basis, I’ve been thinking a lot lately about what makes a piece of written content not just good, but great. Great [...]

At Prosper, we work with businesses with radically different voices. We need to be able to write ultra-formal legal whitepapers, conversational and engaging tweets, and informational but goofy [...]

If you’ve been following along with our blog this month, you are knees deep in engagement tactics for your mission-driven organization. We’ve been discussing best practices for engaging your [...]

Social media is a powerful marketing tool for mission-driven organizations. It’s a great way for organizations to create awareness, engage with and activate their followers. But for all the [...]

If you’ve got your social media networks set-up, you are almost ready to dive in and start conversing with your communities. Figuring out who to engage with on social takes some research, trial [...]

Day-to-day, I spend a majority of my time pitching media and securing placements for our clients – and I love it! This is partly due to my background in journalism and my love for current [...]