10 Commitments to Strengthen Your Nonprofit

If you’ve got your social media networks set-up, you are almost ready to dive in and start conversing with your communities. Figuring out who to engage with on social takes some research, trial [...]

Day-to-day, I spend a majority of my time pitching media and securing placements for our clients – and I love it! This is partly due to my background in journalism and my love for current [...]

If you are trying to figure out where your target market gathers, look no further than social media. There is a group, a discussion forum or a community for any and all. The expanse and reach of [...]

When you’re deep in the marketing trenches, working hard on tactics and day-to-day activities, it can be easy to lose sight of what your goal truly is — and even get off topic or dilute [...]

At Prosper Strategies, we’re in the business of helping organizations bring their best stories to the forefront, and there are a few best practices I can share if you’re looking to make some [...]

When creating branded content, it’s important that you, the marketer, have a solid understanding of the different groups making up your brand’s audience and what appeals to them. Segmentation, [...]

When we watch mission-driven organizations turn out stellar marketing, we get excited. And then a little jealous. But mainly excited about their on-point messaging and creative campaigns that are [...]

This year, I spent the week between Christmas and New Years at my husband’s family’s lake home in Northern Wisconsin. Temperatures were below zero almost every day, so nestling in by [...]

Working in a mission-driven organization gives you the opportunity to interact with a wide range of different stakeholders who can contribute to your overall growth. If prioritized correctly, [...]

Mission-driven organizations are built around their stakeholders’ needs. These are the people that are invested, engaged and directing the course of your organization. This might include your [...]