Coping with COVID-19: How to Mitigate the Risk of Lost Fundraising Revenue

Pay attention, and you will find typos that have slipped through the cracks in newspapers, advertisements, websites and more. Their prevalence doesn’t make them any less damaging. If sloppy [...]

Earlier this month a number of prominent PR firms made headlines by coming together to sign a statement disavowing the unethical tactic of surreptitiously editing client’s Wikipedia pages to [...]

Have you ever noticed the free recipes sometimes given away in grocery store fliers? These are a prime example of educational content. You could grab these recipes and make them with any brand’s [...]

Creative writing teachers love the phrase “show, don’t tell.” Business writers should, too. If your marketing and communications have made a mantra out of declaring “Our [...]

Whether you want to make an impression on a reporter, reader or potential customer, you have a limited amount of time in which to grab their attention. You need to edit your writing so that you [...]

In an April piece for TechCrunch, Josh Constine addressed Pages’ decreasing Facebook reach. He concluded, Essentially, everyone has to earn their space in News Feed. If they publish posts [...]

The debate over the value of social media to businesses small and large has waged on for years. Those who love it say it’s an effective way to increase exposure and build brand loyalty. Those who [...]

Imagine you’re at a huge music festival. It’s a big, crowded field of thousands of people, and you and a few of your friends are trying to lead another friend to your location. But there are no [...]

A blog can help your company attract customers and showcase your expertise in the field, but launching a company blog without careful planning will only earn you a place in the long list of [...]

From building a company to promoting a product, business research and statistics should provide the foundation for your choices and a pillar of your strategic communications.  When you consider a [...]