Your Board’s Role in Hiring a Marketing Agency

When we find great tools for keeping on top of our work here at Mosher Mullen Strategies, we like to share them with you. Here are a few of our favorites for staying on top of the news in your [...]

Strategic communications could be said to have an image problem, as many don’t quite understand what it does, and what purpose it serves. This is ironic, but is probably because many [...]

The first thing many people consider when they think about public relations is press releases. And why not? They have the same abbreviation! A press release is an official statement outlining the [...]

Read our first post on business awards here. Once you have identified award opportunities for your business, it’s time to put together applications. And an impressive application depends on two [...]

Business awards will not just drop into your lap because your run a successful company. If you want your business to be recognized, it’s time to go out and make your case. Make a plan to research [...]

Facebook’s Head of Technology Communications, Caryn Marooney, has a test for determining the strength of a message: will it “stick to your ribs?” That is, does it pass the RIBS test? Is it [...]

Tools that improve email productivity can boost your efficiency and effectiveness. Considering the amount of time we all spend on email, even small organizational changes or shortcuts can have [...]

Pitching is the essential part of your media outreach. It’s what will make or break your efforts to gain media attention. The unpredictable part of PR is that it’s a soft skill, and while you can [...]

Even if you’re well versed in mainstream media outreach, learning to work with bloggers can take some adjustment. With bloggers, the basic rules of pitching remain the same. That is, as you [...]