Marketing Education &

Power Your Marketing
With Education & Insights
Just for Nonprofits

Marketing is changing rapidly in the nonprofit sector. It can be tough for even the most energetic and ambitious professionals to keep up. That’s why we’re committed to developing sector-leading research, insights and educational opportunities (like webinars and mastermind programs) for nonprofit leaders and marketers like you. Our education opportunities and insights highlight the critical information you need to know now to stay ahead of the curve, excel at your work and maximize your mission impact. Keep scrolling to browse available resources and current education opportunities below, or jump to:

Marketing Insights


From proprietary research on the marketing practices of today’s most effective nonprofits to blog articles, white papers and resource guides, we’re working to empower you with the insights and ideas you need to do your best work.

The best place to get started with our insights is our Nonprofit Marketing Manifesto. Read it to learn about a new definition of marketing for the nonprofit sector and the 10 commitments all nonprofits must make in order to maximize the mission impact of their marketing.

Nonprofit Marketing


Over the next year, Prosper Strategies and Independent Sector are hosting a series of 13 webinars centered around the Nonprofit Marketing Manifesto. These webinars will help you build a marketing culture and make a bigger mission impact at your nonprofit. See details on the next webinar and browse the full schedule.

Full Day Workshop:
Build Your Nonprofit Marketing Plan

SEPTEMBER 13, 2019

Are you ready to transform your nonprofit?

A better marketing plan can have that effect. But amidst day-to-day demands and never ending to-do lists, finding the time to pause and plan can feel next to impossible. And even if you do find the time, how can you be sure you’re creating a plan that will actually move your nonprofit’s mission forward?

It’s time to take the struggle, stress and confusion out of marketing planning.

At this interactive, full-day workshop in Chicago, Prosper Strategies’ CEO and Lindsay Mullen and President Alyssa Conrardy will walk you step-by-step through a straightforward process for creating a marketing plan that gets results.

Using Prosper’s highly popular Essential Nonprofit Marketing Plan Template (over 10,000 downloads!) as a guide, you’ll work collaboratively with other participants to solidify your goals, choose your tactics, set your marketing budget and map out your marketing calendar. You’ll walk away with a marketing plan you can begin to take action on immediately.

Hire Lindsay or Alyssa to Speak


Prosper Strategies co-founders Lindsay Mullen and Alyssa Conrardy are regularly called upon by groups from Google to Boys & Girls Clubs
of America to speak to their audiences about marketing, impact and the intersection between the two.

Example keynote topics include:

Why the Nonprofit Sector Thinks Too Small About Marketing
and What You Can Do About it

How to Advance Your Mission and Drive REAL
Social Change with Marketing and Communications

Dissecting the Nonprofit Sector’s Most Successful Rebrands

What is the Role of Brand in the Nonprofit Sector?

Beyond Raising Awareness: Expanding the Impact
of Marketing in the Nonprofit Sector

Messaging Mission: Developing a Powerful
Brand Messaging Platform for Your Nonprofit

From Anonymous to Evangelist:
Using Digital Data to Get to Know Your Prospective Donors

Business as a Force for Good:
Why Prosper Strategies Joined the B Corp Movement
and How You Can Too

Conscious in Crisis: Managing Crisis Communications
as a Nonprofit or Social Enterprise

Amazon, Google, Apple…Your Nonprofit?
Why Nonprofits Should be the Most Revered
Brands of Our Time, and How to Grow Yours

Workshop-style 101s on nonprofit media
relations, branding, social media, digital donor relations etc.

Interested in having us speak to your audience?

Interested in Partnering with Prosper Strategies?

Let’s discuss your goals and what we can do to help you get there.